{"id":19275,"date":"2024-06-17T11:38:05","date_gmt":"2024-06-17T09:38:05","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/pressereise-nach-leipzig-deutsche-zentrale-fuer-tourismus\/"},"modified":"2024-06-17T11:38:05","modified_gmt":"2024-06-17T09:38:05","slug":"pressereise-nach-leipzig-deutsche-zentrale-fuer-tourismus","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/pressereise-nach-leipzig-deutsche-zentrale-fuer-tourismus\/","title":{"rendered":"Pressereise nach Leipzig (Deutsche Zentrale f\u00fcr Tourismus)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Die Deutsche Zentrale f\u00fcr Tourismus hat Travel-Insight in Zusammenarbeit mit dem Leipziger Fremdenverkehrsamt beauftragt, zwei Pressereisen zu organisieren, um die ostdeutsche Stadt, ihre Kultur, ihr Erbe und ihre Gastronomie im Rahmen der Einf\u00fchrung der von Vueling betriebenen Fluglinie Paris &#8211; Leipzig zu entdecken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Reisen wurden im November 2021 und April 2022 organisiert.<\/span><\/p>\n<p><strong>Die Antwort und die von der Agentur ergriffenen Ma\u00dfnahmen :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Einladung gezielter und qualifizierter Journalisten  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koordinierung der Reise mit der Deutschen Zentrale f\u00fcr Tourismus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erarbeitung des Programms mit dem Fremdenverkehrsamt  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcberwachung von Spillover-Effekten<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Die Deutsche Zentrale f\u00fcr Tourismus hat Travel-Insight beauftragt, in Zusammenarbeit mit dem Leipziger Fremdenverkehrsamt zwei Pressereisen zu organisieren, um die Kultur, das Kulturerbe und die Gastronomie Leipzigs zu entdecken, und zwar im Rahmen der Einf\u00fchrung der von Vueling betriebenen Fluglinie Paris &#8211; Leipzig.<\/p>\n","protected":false},"featured_media":17201,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19275","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pressereise nach Leipzig (Deutsche Zentrale f\u00fcr Tourismus) &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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