{"id":19283,"date":"2024-06-17T11:32:45","date_gmt":"2024-06-17T09:32:45","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/presseeinfuehrung-einer-neuen-marke-auf-dem-franzoesischen-markt-exploris\/"},"modified":"2024-06-17T11:32:45","modified_gmt":"2024-06-17T09:32:45","slug":"presseeinfuehrung-einer-neuen-marke-auf-dem-franzoesischen-markt-exploris","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/presseeinfuehrung-einer-neuen-marke-auf-dem-franzoesischen-markt-exploris\/","title":{"rendered":"Presseeinf\u00fchrung einer neuen Marke auf dem franz\u00f6sischen Markt Exploris"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Exploris ist ein neues Expeditionskreuzfahrtunternehmen, das im September 2022 auf den franz\u00f6sischen Markt kam.<br \/>\nAnl\u00e4sslich des Verkaufsstarts beauftragte Exploris Travel-Insight mit der Begleitung des Unternehmens bei der Einf\u00fchrung in den franz\u00f6sischsprachigen Medien.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Antwort und die von der Agentur ergriffenen Ma\u00dfnahmen :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Den Ort der Pressekonferenz identifizieren<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organisation der Konferenz  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e4steliste: B2B- und B2C-Zielmedien (Tourismus, Kreuzfahrt)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erstellung der Einladung, Versand und Nachverfolgung<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empfang der Journalisten w\u00e4hrend der Konferenz  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erstellung und Verbreitung einer Pressemitteilung und einer Pressemappe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verfolgung von Spin-offs und Interviewanfragen<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Exploris, eine neue Expeditionskreuzfahrtgesellschaft, die im September 2022 auf den franz\u00f6sischen Markt kommt, beauftragte Travel-Insight mit der Begleitung ihrer Medieneinf\u00fchrung in den franz\u00f6sischsprachigen Medien anl\u00e4sslich des Verkaufsbeginns.<\/p>\n","protected":false},"featured_media":17685,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19283","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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