{"id":19429,"date":"2022-04-06T18:14:56","date_gmt":"2022-04-06T16:14:56","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/convious-mystery-coup-de-com\/"},"modified":"2024-09-03T10:45:30","modified_gmt":"2024-09-03T08:45:30","slug":"convious-mystery-coup-de-com","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/convious-mystery-coup-de-com\/","title":{"rendered":"Convious : Mystery & Coup de com"},"content":{"rendered":"\r\n
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Brief & Problem unseres Klienten<\/strong><\/h3> \n\r\n\r\n \n

Convious ist der Verb\u00fcndete der Freizeit- und Tourismusbranche (Vergn\u00fcgungsparks, Museen, touristische Orte usw.).\n\u00dcber eine SaaS-E-Commerce-Plattform entwickelt Convious eine Reihe von ma\u00dfgeschneiderten digitalen Tools, die mit Hilfe von k\u00fcnstlicher Intelligenz (aber auch mit Hilfe ihres gro\u00dfartigen Entwicklerteams) funktionieren.\nIhre Tools sollen ihre Partner dabei unterst\u00fctzen, die Besuchererfahrung zu verbessern und die E-Commerce-Leistung vor, w\u00e4hrend und nach dem Besuch zu steigern, indem sie ihnen eine fl\u00fcssigere Navigation bieten, die auf ihre Bed\u00fcrfnisse zugeschnitten ist. <\/p> \n\r\n\r\n \n

Vor, w\u00e4hrend und nach dem Besuch.<\/strong><\/p> \n\r\n\r\n \n

Im Rahmen ihrer Teilnahme an der Messe Museum Connections hatte Convious das Ziel, etwa 100 ihrer potenziellen Besucher zu einem Besuch ihres Ausstellerstandes zu bewegen, indem sie ihre Aufmerksamkeit vor ihrem Besuch auf die Messe lenkten.\nZiel war es, einen ersten physischen Kontakt \u00fcber ihr Gesch\u00e4ft und die Convious-L\u00f6sung herzustellen und qualifizierte Leads zu generieren. <\/p> \n<\/div>\r\n<\/div>\r\n \n

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Die kreative Position der Agentur<\/strong><\/h3> \n\r\n\r\n \n

Convious entschied sich daf\u00fcr, drei potenziellen Kunden Tickets f\u00fcr Roland Garros zu verlosen.\nUnd was ist besser als eine sch\u00f6ne, geheimnisvolle Geschichte, um Interessenten zu gewinnen? <\/p> \n\r\n\r\n \n

Das Travel-Insight-Team entwarf ein Szenario, das von der historischen Realit\u00e4t inspiriert wurde.\nRoland Garros, ein erfahrener Flieger, der 1918 an der Front starb, hinterlie\u00df eine Frau, die er wahnsinnig liebte, Marcelle, und f\u00fcnf geheime Exemplare seiner aufschlussreichen Memoiren \u00fcber die Anf\u00e4nge der Fliegerei und den Ersten Weltkrieg.\nDiese verlorenen und wiedergefundenen Memoiren wurden erstmals 1966 ver\u00f6ffentlicht, die vollst\u00e4ndige Version wurde erst 2016 ver\u00f6ffentlicht. <\/p> \n\r\n\r\n \n

Vor seinem Tod \u00fcbergibt Roland Garros in seinem Testament, das er an der Front geschrieben hat, Marcelle die Kopien seiner Memoiren, die in einem verschlossenen Safe aufbewahrt werden, und \u00fcbergibt ihr eine Liste von Vertrauenspersonen, aus der sie drei Personen ausw\u00e4hlen soll. <\/p> \n\r\n\r\n \n

Da sie sich nicht entscheiden kann, vermischt Marcelle schlie\u00dflich die Schl\u00fcssel mit anderen und schickt einen Brief und einen Schl\u00fcssel an jede Person auf dieser Liste… <\/p> \n\r\n\r\n \n

Sie haben richtig geraten, diese Liste ist die Liste der Interessenten unseres Kunden Convious!\nJeder erh\u00e4lt einen versiegelten Brief mit einem Schl\u00fcssel… und erf\u00e4hrt, dass sich auf dem Stand von Convious auf der Museum Connections eine geheimnisvolle Truhe befindet.\nJeder kann buchst\u00e4blich den Schl\u00fcssel zu dem Geheimnis besitzen! <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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Generieren Sie qualifizierte Leads und schaffen Sie Begegnungen auf einer Messe: Die Geschichte im Dienste Ihrer Kommunikation, um eine Verbindung zu Ihren potenziellen Kunden herzustellen.<\/p>\n","protected":false},"featured_media":14581,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19429","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"\nConvious : Mystery & Coup de com – Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/convious-mystery-coup-de-com\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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