{"id":19932,"date":"2024-06-16T11:03:02","date_gmt":"2024-06-16T09:03:02","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/markenbildung-setosphere\/"},"modified":"2024-06-16T11:03:02","modified_gmt":"2024-06-16T09:03:02","slug":"markenbildung-setosphere","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/markenbildung-setosphere\/","title":{"rendered":"Markenbildung: Setosphere"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SETO wurde 2013 gegr\u00fcndet, nachdem es 40 Jahre lang zun\u00e4chst als Fachclub und sp\u00e4ter als Verein bestanden hatte.<br \/>\nSeine Aufgabe ist es, den Reiseveranstaltersektor bei offiziellen und institutionellen Instanzen zu f\u00f6rdern und die Interessen seiner Akteure in Bezug auf die Zukunft ihres Berufsstandes zu verteidigen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Angesichts des wachsenden kollektiven Bewusstseins f\u00fcr die Dringlichkeit des Klimaschutzes werden die gro\u00dfen Industrien aufgrund ihrer CO2-Bilanz immer st\u00e4rker unter die Lupe genommen.<br \/>\nDer SETO-Stiftungsfonds wurde gegr\u00fcndet, um eine zus\u00e4tzliche kollektive L\u00f6sung zu bieten und andere zum Handeln zu bewegen.<br \/>\nDer Fonds hilft seinen Mitgliedern, ihren CO2-Fu\u00dfabdruck durch konkrete Wiederaufforstungsma\u00dfnahmen zu absorbieren.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um diese Kreation zu begleiten, beauftragte SETO Travel-Insight mit der Schaffung eines Markenuniversums, um die Marke zu strukturieren und so das Markenimage der Setosph\u00e4re dauerhaft zu verankern.  <\/span><\/p>\n<p><strong>Komplexit\u00e4t der Mission :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notwendigkeit, zuk\u00fcnftige F\u00f6rderer zu gewinnen,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire, pr\u00e4zise und objektive Kommunikation \u00fcber den Stiftungsfonds und seine Aktionen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vermeidung von Greenwashing-Vorw\u00fcrfen durch potenzielle Kritiker<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Die SETO, die 2013 nach 40 Jahren gegr\u00fcndet wurde, hat angesichts der Klimanotlage einen Stiftungsfonds f\u00fcr Wiederaufforstung eingerichtet und Travel-Insight gebeten, die Marke Setosph\u00e4re nachhaltig zu strukturieren und die Schaffung ihrer neuen Plattform zu begleiten.  <\/p>\n","protected":false},"featured_media":17925,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1095],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1096],"class_list":["post-19932","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-branding-de","branding-branding-de","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Markenbildung: Setosphere &#8211; 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