{"id":19985,"date":"2024-06-16T11:12:51","date_gmt":"2024-06-16T09:12:51","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/social-media-begleitung-schloss-bern\/"},"modified":"2024-06-16T11:12:51","modified_gmt":"2024-06-16T09:12:51","slug":"social-media-begleitung-schloss-bern","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/social-media-begleitung-schloss-bern\/","title":{"rendered":"Social-Media-Begleitung: Schloss Bern"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ein Auftrag zur Erstellung von Inhalten wurde f\u00fcr die vier Hotels und die Dom\u00e4ne der Marke MDCV eingerichtet.  <\/span><span style=\"font-weight: 400;\">Travel-Insight hat die Social-Media-Kommunikation f\u00fcr das Ch\u00e2teau de Berne, Ch\u00e2teau Saint-Roux, Ultimate Provence und Ch\u00e2teau des Bertrands \u00fcbernommen.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr das Schloss Bern wurde ein Instagram-Feed mit rosafarbenen T\u00f6nen erstellt, um ein grafisches Universum nach dem Prinzip von Aquarellen zu schaffen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Travel-Insight entwickelte eine Kommunikationsstrategie, um den Immobilien der MDCV-Gruppe Koh\u00e4renz zu verleihen und die Ansprache auf bestehende und zuk\u00fcnftige Zielgruppen abzustimmen.  <\/span><\/p>\n<p><strong>Komplexit\u00e4t der Mission :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Begleitung eines Akteurs, dessen Produkt touristisch ist, aber auch auf den Verkauf von Wein ausgerichtet ist.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entwicklung von Kenntnissen \u00fcber Rebsorten, Erntemethoden und die Besonderheiten der vom Kunden hergestellten Rot-, Wei\u00df- oder Ros\u00e9weine.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anpassung an die Alkoholpolitik, die sich aus dem Loi Evin und den Vorschriften in den USA ergibt, da in der Weihnachtszeit eine Werbeaktion in einer gro\u00dfen Feinkostkette durchgef\u00fchrt wurde.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Travel-Insight wurde von der Marke MCDV beauftragt, Inhalte f\u00fcr die vier Hotels der Marke MDCV zu erstellen und die soziale Kommunikation f\u00fcr das Ch\u00e2teau de Berne, das Ch\u00e2teau Saint-Roux, das Ultimate Provence und das Ch\u00e2teau des Bertrands zu verwalten.  <\/p>\n","protected":false},"featured_media":17717,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1098],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19985","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-soziale-medien","entry"],"acf":[],"yoast_head":"<!-- This site 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