{"id":20025,"date":"2024-05-24T17:24:23","date_gmt":"2024-05-24T15:24:23","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/eine-franzoesische-stadt-aufwerten-toulouse-attraktivitaet\/"},"modified":"2024-05-24T17:24:23","modified_gmt":"2024-05-24T15:24:23","slug":"eine-franzoesische-stadt-aufwerten-toulouse-attraktivitaet","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/de\/etudes-de-cas\/eine-franzoesische-stadt-aufwerten-toulouse-attraktivitaet\/","title":{"rendered":"Eine franz\u00f6sische Stadt aufwerten: Toulouse Attraktivit\u00e4t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Seit 2016 vertritt die Agence d&#8217;Attractivit\u00e9 de Toulouse M\u00e9tropole sowohl das Fremdenverkehrsamt, das f\u00fcr die Vermarktung von Toulouse M\u00e9tropole als Reiseziel f\u00fcr alle vier Jahreszeiten zust\u00e4ndig ist, als auch das Bureau des tournages, das die einzigartigen Filmkulissen, die die Metropole Toulouse zu bieten hat, in den Vordergrund stellt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Agentur beauftragte die PR-Abteilung von Travel-Insight damit, die Aktionen der beiden Unternehmen hervorzuheben.<\/span><\/p>\n<p><strong>Die Antwort und die von der Agentur ergriffenen Ma\u00dfnahmen :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erstellung einer Liste von Zieljournalisten<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organisation einer Pressekonferenz in Paris, im Herzen von La Samaritaine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erstellung und Verbreitung von Pressemitteilungen und einer thematischen Pressemappe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regelm\u00e4\u00dfiges Versenden von E-Mailings entsprechend den Neuigkeiten<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teilen und Weiterleiten von Nachrichten, die mit der Agentur f\u00fcr Attraktivit\u00e4t in Verbindung stehen, \u00fcber Ihre sozialen Netzwerke<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Berichterstattung und Folgenabsch\u00e4tzung<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>  Die Agence d&#8217;Attractivit\u00e9 de Toulouse M\u00e9tropole, die seit 2016 das Fremdenverkehrsamt und das Filmb\u00fcro vertritt, hat die PR-Abteilung von Travel-Insight beauftragt, die touristischen und filmischen Werbeaktionen der Metropole Toulouse aufzuwerten.<\/p>\n","protected":false},"featured_media":17333,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1127],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1128],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20025","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-pressearbeit","relations-presse-pressearbeit","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eine franz\u00f6sische Stadt aufwerten: Toulouse Attraktivit\u00e4t &#8211; 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