{"id":19257,"date":"2022-03-20T11:23:27","date_gmt":"2022-03-20T10:23:27","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/vendee-vlogs\/"},"modified":"2024-09-03T10:36:57","modified_gmt":"2024-09-03T08:36:57","slug":"vendee-vlogs","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/vendee-vlogs\/","title":{"rendered":"Vend\u00e9e Vlogs"},"content":{"rendered":"\r\n
\r\n
\n

Brief & destination issues<\/h3> \n\r\n\r\n \n

The Vend\u00e9e tourist region is looking to develop a digital communications strategy to boost awareness of the destination, rejuvenate its image and target a younger clientele by proposing appropriate actions, and reinforce its nature destination aspect open to the Atlantic through a webseries with influencers.<\/p> \n\r\n\r\n \n

The agency’s creative position<\/h3> \n\r\n\r\n \n

2 content creators receive a mysterious invitation at home.\nInside the box, you’ll find products to taste, a recipe, breathtaking landscapes you’ve never seen before, and an invitation with a date to discover a unique event.\nThe box is a mystery invitation, arriving simultaneously at the home of each customer, enabling them to discover the destination in terms of both its identity and its unusual features.\nOn the invitation card, they have an answer coupon to tick, and they have to answer yes or no to this invitation in their story, and try to guess who is invited with them by tagging them to announce it (they’ll find out on the day’s stories).\nThey also invite their subscribers to guess this mysterious destination, which seems full of riches. <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

\r\n
\n
\"\"<\/figure><\/div>\r\n\r\n\r\n\r\n
\n
\"\"<\/figure><\/div>\r\n<\/div>\r\n \n
\n

We were looking for an original way of communicating on social networks, to promote the 4 seasons of the Vend\u00e9e and appeal to millenials, while involving our Tourist Office partners.<\/p> \nKaren Alletru<\/strong>Director of Vend\u00e9e Expansion Tourisme<\/cite><\/blockquote> \n\r\n

\r\n
\n
\"\"<\/figure><\/div>\r\n\r\n\r\n\r\n
\n
\"\"<\/figure><\/div>\r\n<\/div>\r\n\r\n
\r\n
\n

Karen Alletru<\/strong> – Director of Vend\u00e9e Expansion Tourisme<\/h3> \n\r\n\r\n \n

We were looking for original communication on social networks, to promote the Vend\u00e9e of the 4 seasons, appeal to millenials while involving Tourist Office partners.\nSince 2018, Vend\u00e9e Tourisme has been banking on influencer marketing and working in collaboration with influencers such as Bruno Maltor, Alex Vizeo, Little Gypsy, L’Oiseau Rose.\nThese experiments have been very positive both in human and quantitative terms, thanks to high and immediate audiences.\nSo let’s continue with this strategy, which brings new audiences to the Vend\u00e9e! <\/p> \n\r\n\r\n \n

The Vend\u00e9e Vlogs are a series of on-board experiences in the Vend\u00e9e region throughout 2021.\nInfluencers Floriane and L\u00e9a opened their surprise box and officially launched the Vend\u00e9e Vlogs adventure on their Instagram account earlier this week.\nFrom May onwards, Floriane_LT and L\u00e9a Camilleri will take it in turns to visit the Vend\u00e9e to enjoy a holiday packed with experiences. <\/p> \n\r\n\r\n \n

Destination Saint Gilles Croix de Vie for Flo_LT #ceprintempsenvend\u00e9e and destination Sud Vend\u00e9e for L\u00e9a Camilleri #cet\u00e9t\u00e9envend\u00e9e… At the end of each stay, the girls will produce a Vlog retracing their journey in Vend\u00e9e.Then they’ll come back in autumn and winter for new experiences.<\/p> \n\r\n\r\n \n

We decided to call on an agency specializing in influencer marketing to help us create a web series and boost our performance on social networks. The initial brief was sent to several agencies specializing in social media.\nWe chose Travel Insight, whom we had met at IFTM Top R\u00e9sa in the influencers zone, for their creative concept, the quality of their project management and their pertinent choice of influencers. <\/p> \n\r\n\r\n \n