{"id":19267,"date":"2024-06-17T11:37:57","date_gmt":"2024-06-17T09:37:57","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promoting-french-destinations-grand-poitiers\/"},"modified":"2024-06-17T11:37:57","modified_gmt":"2024-06-17T09:37:57","slug":"promoting-french-destinations-grand-poitiers","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-french-destinations-grand-poitiers\/","title":{"rendered":"Promoting French destinations: Grand Poitiers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Office de Tourisme Communautaire Grand Poitiers is a public industrial and commercial establishment that implements the tourism policy of the Grand Poitiers intercommunality.<br \/>\nIts aim is to manage the development and consultancy, promotion, communication and reception of this destination with its rich, high-quality, well-preserved heritage.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Office de Tourisme Communautaire Grand Poitiers was looking for an agency to handle press relations on the French and French-speaking Belgian markets for 2 years (2022-2024), in order to develop the brand image and awareness of the Grand Poitiers destination located in the Vienne department (86) and ensure its promotional approach.  <\/span><\/p>\n<p><strong>The agency&#8217;s response and actions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development and management of press strategy  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a list of target journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and distribution of 15 press releases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editorial and graphic production of the press kit  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization of individual press tours  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management of incoming requests and solicitations from journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting and impact analysis<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Office de Tourisme Communautaire Grand Poitiers, a public industrial and commercial establishment, is looking for an agency to manage press relations on the French and French-speaking Belgian markets from 2022 to 2024, in order to develop the brand image and awareness of the Grand Poitiers destination, located in the Vienne region (86), and promote its rich and preserved heritage.<\/p>\n","protected":false},"featured_media":17228,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19267","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promoting French destinations: Grand Poitiers &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-french-destinations-grand-poitiers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting French destinations: Grand Poitiers\" \/>\n<meta property=\"og:description\" content=\"The Office de Tourisme Communautaire Grand Poitiers, a public industrial and commercial establishment, is looking for an agency to manage press relations on the French and French-speaking Belgian markets from 2022 to 2024, in order to develop the brand image and awareness of the Grand Poitiers destination, located in the Vienne region (86), and promote its rich and preserved heritage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-french-destinations-grand-poitiers\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/promoting-french-destinations-grand-poitiers\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/promoting-french-destinations-grand-poitiers\\\/\",\"name\":\"Promoting French destinations: Grand Poitiers &#8211; 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