{"id":19270,"date":"2024-06-17T11:36:31","date_gmt":"2024-06-17T09:36:31","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promoting-french-heritage-royaumont-abbey\/"},"modified":"2024-06-17T11:36:31","modified_gmt":"2024-06-17T09:36:31","slug":"promoting-french-heritage-royaumont-abbey","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-french-heritage-royaumont-abbey\/","title":{"rendered":"Promoting French heritage: Royaumont Abbey"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Situated in the Val d&#8217;Oise, on the outskirts of Paris, Royaumont Abbey is an escape destination that attracts tens of thousands of visitors every year. Royaumont Abbey is a jewel of Gothic art surrounded by remarkable gardens, which Louis IX (the future Saint Louis) had built in 1228.<br \/>\nLocated less than an hour from Paris in the Val d&#8217;Oise region, it.<br \/>\nThe Royaumont Foundation preserves and enriches this heritage, revitalizing it by welcoming, supporting and accompanying music and dance artists.<br \/>\nThe abbey&#8217;s teams commissioned Travel-Insight to manage its press relations, present its new products and increase its media presence in the French press.   <\/span><\/p>\n<p><strong>The agency&#8217;s response and actions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development and management of press strategy  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a list of target journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and distribution of 8 press releases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press launch of Jardin des 9 Carr\u00e9s&#8217; new exhibition &#8220;Des Arbres &amp; des Hommes&#8221; (Trees &amp; People) (press release and press visits)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization of group and individual press tours  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management of incoming requests and solicitations from journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management of a partnership between IFTM Top Resa and the Biblioth\u00e8que Musicale La Grange-Fleuret (Fondation Royaumont)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting and impact analysis<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Located in the Val d&#8217;Oise, France, Royaumont Abbey, a Gothic jewel founded by Louis IX in 1228, commissioned Travel-Insight to manage its press relations and increase its media presence in France.<\/p>\n","protected":false},"featured_media":17248,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19270","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promoting French heritage: Royaumont Abbey &#8211; 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