{"id":19280,"date":"2024-06-17T11:32:45","date_gmt":"2024-06-17T09:32:45","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/"},"modified":"2024-06-17T11:32:45","modified_gmt":"2024-06-17T09:32:45","slug":"press-launch-of-a-new-brand-on-the-french-market-exploris","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/","title":{"rendered":"Press launch of a new brand on the French market Exploris"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Exploris is a new expedition cruise company arriving on the French market in September 2022.<br \/>\nTo mark the opening of sales, Exploris commissioned Travel-Insight to support its launch in the French-speaking media.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency&#8217;s response and actions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the location of the press conference<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conference organization  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest list: targeted B2B and B2C media (tourism, cruising)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invitation creation, dispatch and follow-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcoming journalists at the conference  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation and distribution of a press release and press kit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow-up on spin-offs and interview requests<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Exploris, a new expedition cruise line arriving on the French market in September 2022, has commissioned Travel-Insight to support its media launch in the French-speaking media to coincide with the opening of sales.<\/p>\n","protected":false},"featured_media":17684,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19280","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Press launch of a new brand on the French market Exploris &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press launch of a new brand on the French market Exploris\" \/>\n<meta property=\"og:description\" content=\"Exploris, a new expedition cruise line arriving on the French market in September 2022, has commissioned Travel-Insight to support its media launch in the French-speaking media to coincide with the opening of sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/\",\"name\":\"Press launch of a new brand on the French market Exploris &#8211; Travel Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/iStock-1620784318.jpg\",\"datePublished\":\"2024-06-17T09:32:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/iStock-1620784318.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/iStock-1620784318.jpg\",\"width\":724,\"height\":483,\"caption\":\"Scenic view of cruise liner deck and ocean\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/press-launch-of-a-new-brand-on-the-french-market-exploris\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press launch of a new brand on the French market Exploris\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/\",\"name\":\"Travel-Insight\",\"description\":\"Agence de communication tourisme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\",\"name\":\"Travel-Insight\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"width\":800,\"height\":800,\"caption\":\"Travel-Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-fr.facebook.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/x.com\\\/travelinsightfr\",\"https:\\\/\\\/www.instagram.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/travel-insight-strat\u00e9gie-digitale-&amp;-e-influence-du-tourisme.\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Press launch of a new brand on the French market Exploris &#8211; Travel Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/","og_locale":"en_US","og_type":"article","og_title":"Press launch of a new brand on the French market Exploris","og_description":"Exploris, a new expedition cruise line arriving on the French market in September 2022, has commissioned Travel-Insight to support its media launch in the French-speaking media to coincide with the opening of sales.","og_url":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/","og_site_name":"Travel Insight","article_publisher":"https:\/\/fr-fr.facebook.com\/travelinsightfr\/","twitter_card":"summary_large_image","twitter_site":"@travelinsightfr","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/","url":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/","name":"Press launch of a new brand on the French market Exploris &#8211; Travel Insight","isPartOf":{"@id":"https:\/\/www.travel-insight.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/#primaryimage"},"image":{"@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/iStock-1620784318.jpg","datePublished":"2024-06-17T09:32:45+00:00","breadcrumb":{"@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/#primaryimage","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/iStock-1620784318.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/iStock-1620784318.jpg","width":724,"height":483,"caption":"Scenic view of cruise liner deck and ocean"},{"@type":"BreadcrumbList","@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-launch-of-a-new-brand-on-the-french-market-exploris\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.travel-insight.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Press launch of a new brand on the French market Exploris"}]},{"@type":"WebSite","@id":"https:\/\/www.travel-insight.fr\/en\/#website","url":"https:\/\/www.travel-insight.fr\/en\/","name":"Travel-Insight","description":"Agence de communication tourisme","publisher":{"@id":"https:\/\/www.travel-insight.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travel-insight.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.travel-insight.fr\/en\/#organization","name":"Travel-Insight","url":"https:\/\/www.travel-insight.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.travel-insight.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","width":800,"height":800,"caption":"Travel-Insight"},"image":{"@id":"https:\/\/www.travel-insight.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/travelinsightfr\/","https:\/\/x.com\/travelinsightfr","https:\/\/www.instagram.com\/travelinsightfr\/","https:\/\/www.linkedin.com\/company\/travel-insight-strat\u00e9gie-digitale-&amp;-e-influence-du-tourisme."]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes-de-cas\/19280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes-de-cas"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/types\/etudes-de-cas"}],"version-history":[{"count":0,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes-de-cas\/19280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media\/17684"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media?parent=19280"}],"wp:term":[{"taxonomy":"etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes_de_cas?post=19280"},{"taxonomy":"etiquettes_etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etiquettes_etudes_de_cas?post=19280"},{"taxonomy":"influence","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/influence?post=19280"},{"taxonomy":"trade-marketing","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/trade-marketing?post=19280"},{"taxonomy":"relations-presse","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/relations-presse?post=19280"},{"taxonomy":"social-media","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/social-media?post=19280"},{"taxonomy":"brand-content","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/brand-content?post=19280"},{"taxonomy":"branding","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/branding?post=19280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}