{"id":19349,"date":"2023-04-27T16:28:38","date_gmt":"2023-04-27T14:28:38","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/edv-large-scale-advertising-campaign-on-social-networks\/"},"modified":"2024-09-03T10:45:08","modified_gmt":"2024-09-03T08:45:08","slug":"edv-large-scale-advertising-campaign-on-social-networks","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/edv-large-scale-advertising-campaign-on-social-networks\/","title":{"rendered":"EDV – Large-scale advertising campaign on social networks."},"content":{"rendered":"\r\n
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The customer brief – Customer needs & objectives :<\/h3> \n\r\n\r\n \n

The major challenge: to support the sector’s recovery by highlighting the added value of tourism professionals: tour operators, travel agencies… <\/p> \n\r\n\r\n \n

The aim was to encourage the audience to call on a tourism expert to organize their next trip. <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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The answer we came up with & Actions taken :<\/h3> \n\r\n\r\n \n

We then created a 2-week broadcast strategy for Entreprises du Voyage’s “leisure time” campaign to stimulate the spring-summer season for industry professionals.\nInitially, we defined the target audience, prepared the editorial content, and set up a coherent schedule while allocating the budget. <\/p> \n\r\n\r\n \n

It was launched after the first round of elections, featuring the ousted candidates. <\/p> \n\r\n\r\n \n

We then distributed these 10 visuals on Facebook and Instagram with 3 advertising objectives: coverage, interactions and traffic. <\/p> \n\r\n\r\n \n

And finally, we measured the results by producing a campaign report with the KPIs tracked. <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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Qualitative results \/ Products<\/h3> \n<\/div>\r\n<\/div>\r\n\r\n
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In April 2022, Les Entreprises du Voyage (EdV) launched their “free time” campaign, featuring presidential candidates who were ousted in the first round.
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