{"id":19374,"date":"2023-04-27T16:23:32","date_gmt":"2023-04-27T14:23:32","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/boosting-sales-through-influence-with-la-plage-bord-de-mer-campsite\/"},"modified":"2024-09-03T10:45:19","modified_gmt":"2024-09-03T08:45:19","slug":"boosting-sales-through-influence-with-la-plage-bord-de-mer-campsite","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/boosting-sales-through-influence-with-la-plage-bord-de-mer-campsite\/","title":{"rendered":"Boosting sales through influence with La Plage & Bord de Mer campsite"},"content":{"rendered":"\r\n
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The customer brief – Customer needs & objectives :<\/h3> \n\r\n\r\n \n

Camping La Plage & Bord de Mer<\/a> wanted to raise its profile with the family target and boost sales for the 2023 season.<\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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The agency’s response and actions<\/strong><\/h3> \n\r\n\r\n \n

A brief was created to define expectations in terms of content creation and the messages to be conveyed.\nIt’s important to define the types and number of publications, the frequency of posts, the message to be conveyed, the hashtags to include, the accounts to tag, the redirects to the website… <\/p> \n\r\n\r\n \n

We selected 5 influencers based on a number of criteria, including the number of subscribers, the rate of engagement of the accounts, the quality of the content created, professionalism and, above all, the values shared by the campsite. <\/p> \n\r\n\r\n \n

Poussine, Mr Beuz, Chriz Joyz, the 4 vandrouilleurs and Daddy poule signed a contract and stayed at the campsite during the 2022 season to create content on site. <\/p> \n\r\n\r\n \n

We then produced a report analyzing the KPIs at the end of the missions thanks to screenshots of the influencers’ statistics.\nThe indicators that are taken into account are: reach, impressions of stories and publications, reactions but also the number of views of an article or YouTube video. <\/p> \n\r\n\r\n \n

Qualitative results \/ Products <\/strong><\/h3> \n\r\n\r\n \n

We obtained from the influencers : <\/p> \n\r\n\r\n\r\n