{"id":19390,"date":"2022-05-04T14:55:14","date_gmt":"2022-05-04T12:55:14","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/press-relations-support-for-tour-operator-ze-camping\/"},"modified":"2024-09-03T10:45:19","modified_gmt":"2024-09-03T08:45:19","slug":"press-relations-support-for-tour-operator-ze-camping","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-relations-support-for-tour-operator-ze-camping\/","title":{"rendered":"Press relations support for tour operator Ze-camping"},"content":{"rendered":"\r\n
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Thebrief<\/strong><\/h3> \n\r\n\r\n \n

Ze-camping, a 100% Camping specialist tour operator founded in 2014 by two enthusiasts, offers a collection of campsites, visited and selected according to their precise quality charter, with state-of-the-art accommodation, and Ze-camping’s “Quality and Trust” positioning acts as a sure bet.\nWe offer a wide range of weekend and mid-week breaks, complementing our weekly offer to meet current market trends. <\/p> \n\r\n\r\n \n

Operating mainly on a B2B basis, Ze-camping also wishes to position itself with the general public, to generate bookings directly via its website.\nWe therefore need to communicate with the generalist and B2C tourism media to raise its profile and position itself as a specialist and leading distributor of outdoor accommodation in France. <\/p> \n\r\n\r\n\r\n

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The agency’s response and actions<\/strong><\/strong><\/h3> \n\r\n\r\n \n

To raise Ze-camping’s profile, the agency called on its network of journalists to give the floor to St\u00e9phane Michel, Associate Director and Ze-camping Development Director.\nThe result was an interview on France Inter, ranked France’s1st<\/sup> most listened-to radio station for the past 13 years.\nRecorded on Wednesday April 20 at the Maison de la Radio, the column was broadcast on Sunday May1<\/sup> in Philippe Lefebvre’s Chronique Tourisme and relayed on the France Inter website. <\/p> \n\r\n\r\n \n