{"id":19400,"date":"2022-04-06T18:21:02","date_gmt":"2022-04-06T16:21:02","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/press-relations-support-for-the-gekko-group\/"},"modified":"2024-09-03T10:45:23","modified_gmt":"2024-09-03T08:45:23","slug":"press-relations-support-for-the-gekko-group","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/press-relations-support-for-the-gekko-group\/","title":{"rendered":"Press relations support for the Gekko Group"},"content":{"rendered":"\r\n
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The brief<\/h3> \n\r\n\r\n \n

The Gekko Group<\/a> <\/strong>(Hcorpo, Teldar Travel, Infinite, Miles Attack, Miles & Act and Gekko Technology)\nAfter a certain period of silence, the Gekko Group has decided to resume its communications activities, in order to raise its profile and consolidate its position in the French professional market. <\/p> \n\r\n\r\n \n

A multi-faceted group that has been steadily expanding since 2009 for tourism, business travel and leisure professionals.\nA formidable expertise that seduced the Accor group with the acquisition of a majority stake in 2018. <\/p> \n\r\n\r\n \n

At a time when the tourism sector is regrouping to refine the adoption rates of their tools, it is important for the group to reposition itself in a context where competitive pressure is high.<\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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The agency’s response and actions<\/strong><\/h3> \n\r\n\r\n \n

The agency began by setting up a communications plan in the trade press to relay the Group’s news and development.\nNumerous news items for business and leisure travel professionals. <\/p> \n\r\n\r\n \n

This basic system will be strengthened by additional actions to ensure the Group’s positioning in its market: <\/p> \n\r\n\r\n \n