{"id":19414,"date":"2022-04-06T18:19:22","date_gmt":"2022-04-06T16:19:22","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/social-media-support-for-calvi-balagne-destination\/"},"modified":"2024-09-03T10:45:30","modified_gmt":"2024-09-03T08:45:30","slug":"social-media-support-for-calvi-balagne-destination","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/social-media-support-for-calvi-balagne-destination\/","title":{"rendered":"Social Media support for Calvi Balagne destination"},"content":{"rendered":"\r\n
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Brief & destination issues<\/h3> \n\r\n\r\n \n

The Calvi Balagne Intercommunal Tourist Office<\/a> is responsible for promoting 14 communes, and does its utmost to advise and help visitors organize and enjoy a successful vacation in Balagne.\nIts aim: to stand out from other Corsican destinations on social networks, in order to raise its profile and attract more customers. <\/p> \n\r\n\r\n \n

Since the advent of Covid19, France has become a priority destination, and Corsica has been taken by storm, a godsend, but in a hyper-competitive context where every town and department on the island has had to find ways to differentiate itself.<\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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The agency’s creative position<\/h3> \n\r\n\r\n \n

Since the start of 2020, we’ve been working with the region on its digital strategy to improve and increase Calvi Balagne’s presence on social networks in a context of sustained digital competitive pressure. <\/p> \n\r\n\r\n \n

This translates into a real collaborative effort between the Tourist Office and Travel-Insight, particularly in the preparation and implementation of monthly editorial schedules.\nThe agency works alongside the destination, analyzing the performance of communication campaigns and comparing the work carried out with that of competing pages. <\/p> \n\r\n\r\n \n

Beyond the operational aspects, the beginnings of the collaboration were initially compromised by the global pandemic we all know, but the organic results were all the better for it. This was due to the development and implementation of a real editorial strategy, in line with Calvi Balagne’s expectations and values, as well as the context in which the destination’s communication had to find its place. Internet users were more than ever in need of escapism, entertainment, curiosity and interest in French destinations. We therefore drew on our social media expertise to adapt the communication focus and the content shared.<\/p> \n\r\n\r\n \n

Since then, the Calvi Balagne Facebook and Instagram accounts have continued to attract more and more people, and cover an ever-wider audience.\nThis day-to-day work has led the destination to play on formats and content that surf on communication trends, naturally increasing engagement and the number of page subscribers. <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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See this post on Instagram<\/div>\n<\/div>\n
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A publication shared by Calvi Balagne Tourisme (@calvibalagnetourisme)<\/a><\/p>\n<\/div>\n<\/blockquote>\n