{"id":19626,"date":"2022-03-22T12:35:45","date_gmt":"2022-03-22T11:35:45","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/sologne-capsules\/"},"modified":"2024-09-03T10:46:18","modified_gmt":"2024-09-03T08:46:18","slug":"sologne-capsules","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/sologne-capsules\/","title":{"rendered":"Sologne capsules"},"content":{"rendered":"\r\n
\r\n
\n

Brief & destination issues<\/h3> \n\r\n\r\n \n

The Sologne brand is co-owned by the R\u00e9gion Centre – Val de Loire and the D\u00e9partements of Loir-et-Cher and Loiret.\nLaunched in May 2015, the Sologne brand is a territory brand.\nIt is a common banner, a sign of recognition, a shared language that fosters the coherence of communication actions undertaken by all brand partners and thereby guarantees the promotion of the territory.\nIt reflects the values of the region’s identity, expressed through a graphic language (logo, colors, visuals, etc.) and a specific vocabulary (words, expressions, etc.).\nThe Sologne brand enables stakeholders to unite under a shared identity, and to communicate in a coordinated way to promote the region and its defined positioning, and to better reach selected customer targets.\nWith the Sologne brand, tourism players now benefit from a shared positioning, a guarantee of recognition: “A territory of nature, experience and encounters where it’s good to get together and recharge your batteries for a weekend or a short stay” and a promise: “Live the present moment more strongly together”.\nIn addition to the communication and marketing tools made available to ambassadors, the Sologne brand should enable the region’s tourism offerings to evolve to meet the ever-changing demands of customers. <\/p> \n\r\n\r\n \n

The brand therefore launched a call for projects for the production of video vignettes, including script writing, location scouting, choice and payment of extras, negotiation of image rights, shooting, editing and supply of rushes.\nThe aim is to promote the Sologne region and its brand ambassadors to target customers through a series of video vignettes.\nThe aim of these videos is to showcase the region’s beauty, reveal its exceptional panoramas and promote the activities available: outdoor activities, gentle itineraries, themed houses, castle tours, producer visits….\nemphasize the hospitality services offered by our ambassadors appreciate local products: cheese, wine, honey… convey the values of the brand. <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

\r\n
\n
\n
\"\"<\/figure><\/div> \n<\/div>\r\n<\/div>\r\n\r\n
\r\n
\n

The agency’s creative position<\/h3> \n\r\n\r\n \n

In order to best respond to the destination’s video needs, an idea has emerged for discovering the region through “the door”:<\/p> \n\r\n\r\n \n

Nature awakens at dawn: dewdrops on flowers, insects flitting about, mist… A couple in their thirties wake up in a cabin in the forest, with the first rays of daylight.\nThey get up and have breakfast with local produce, then set off for a walk.\nAt the bend in the path, they spot a gate in the middle of the road.\nThey open it and walk through.\nOn the other side, castles and various craft houses, they visit, taste and observe all the little Sologne hands at work.\nThey pass from one place to another through different doors.\nWith each new door, they discover a new specialty, or a new magical place… Until the last one, which leads them to a wooden pier overlooking a Sologne lake at sunset.\nGrandparents and grandchildren sit there, welcoming them warmly.\nThe reunited family smiles and hugs each other.” <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

\r\n
\n
\n
\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
See this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

A publication shared by Sologne Tourisme (@sologne_tourisme)<\/a><\/p>\n<\/div>\n<\/blockquote>\n