{"id":19930,"date":"2024-06-16T11:03:02","date_gmt":"2024-06-16T09:03:02","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/brand-creation-setosphere\/"},"modified":"2024-06-16T11:03:02","modified_gmt":"2024-06-16T09:03:02","slug":"brand-creation-setosphere","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/brand-creation-setosphere\/","title":{"rendered":"Brand creation: Setosphere"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SETO was created in 2013 after 40 years of existence, first as a professional club, then as an association.<br \/>\nIts role is to promote the tour-operating sector with official and institutional bodies, and to defend the interests of its players on issues affecting the future of their profession. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As awareness of the urgency of climate change grows, major industries are coming under increasing scrutiny for their carbon footprints.<br \/>\nThe SETO endowment fund was created to provide a complementary collective solution and to encourage others to act.<br \/>\nIt helps its members to absorb their carbon footprint through concrete reforestation actions.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To accompany this creation, SETO asked Travel-Insight to create a brand universe to structure the Setosphere brand image in a sustainable way.  <\/span><\/p>\n<p><strong>Mission complexity :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need to unite future patrons,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate fairly, accurately and objectively about the endowment fund and its activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid accusations of greenwashing by potential detractors<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SETO, created in 2013 after 40 years of existence, launched an endowment fund for reforestation in response to the climate emergency, and asked Travel-Insight to structure the Setosphere brand in a sustainable way and support the creation of its new platform.  <\/p>\n","protected":false},"featured_media":17924,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1093],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1094],"class_list":["post-19930","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-branding-en","branding-branding-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand creation: Setosphere &#8211; 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