{"id":19937,"date":"2024-06-16T11:10:17","date_gmt":"2024-06-16T09:10:17","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/modernizing-the-image-of-an-event-the-pioneers-forum\/"},"modified":"2024-06-16T11:10:17","modified_gmt":"2024-06-16T09:10:17","slug":"modernizing-the-image-of-an-event-the-pioneers-forum","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/modernizing-the-image-of-an-event-the-pioneers-forum\/","title":{"rendered":"Modernizing the image of an event: the Pioneers Forum"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After a 3-year absence, the Forum des Pionniers returned for its 21<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">  special edition, co-organized by ESCAET and Travel-Insight.<br \/>\nFor its return in May 2023, the Forum des Pionniers wanted to impose a sleeker, more modern image that would convey its change to everyone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To this end, Travel-Insight has worked on a new logo to modernize the company and reflect its values of exchange and knowledge.<\/span><\/p>\n<p><strong>Mission complexity :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transforming the image of an event that has been a fixture in the tourism world since 2000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Represent the modernity of the Forum des Pionniers, its values of sharing and knowledge  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a logo that stands out and is original while maintaining a serious, institutional aesthetic<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Redesign of the Forum des Pionniers brand and logo, to communicate a modernized image while enhancing its institutional dimension.<\/p>\n","protected":false},"featured_media":18000,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1093],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1094],"class_list":["post-19937","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-branding-en","branding-branding-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modernizing the image of an event: the Pioneers Forum &#8211; 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