{"id":19939,"date":"2024-06-16T11:02:02","date_gmt":"2024-06-16T09:02:02","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/modernizing-a-travel-agencys-image-from-gr-tourisme-to-exuma\/"},"modified":"2024-06-16T11:02:02","modified_gmt":"2024-06-16T09:02:02","slug":"modernizing-a-travel-agencys-image-from-gr-tourisme-to-exuma","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/modernizing-a-travel-agencys-image-from-gr-tourisme-to-exuma\/","title":{"rendered":"Modernizing a travel agency&#8217;s image: from GR Tourisme to Exuma"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After more than 30 years of experience, luxury travel agency GR Tourisme decided to reinvent itself.<br \/>\nIt called on Travel-Insight to redesign its brand and assert an identity more in tune with what it is today. <\/span><\/p>\n<p><strong>Mission complexity :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Represent the evolution of GR Tourisme and its vision of luxury travel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Represent the experiential asset in the brand&#8217;s DNA, previously absent, in addition to emphasizing made-to-measure, top-of-the-range services and service excellence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find a name that reflects the new brand identity and its avant-garde spirit  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance the brand&#8217;s core values: excellence, experience and exception.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Luxury travel agency GR Tourisme, after 30 years, wanted to reinvent itself and called on Travel-Insight to completely redesign its brand, from name to interface.<\/p>\n","protected":false},"featured_media":17908,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1093],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1094],"class_list":["post-19939","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-branding-en","branding-branding-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modernizing a travel agency&#039;s image: from GR Tourisme to Exuma &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/modernizing-a-travel-agencys-image-from-gr-tourisme-to-exuma\/\" \/>\n<meta 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