{"id":19952,"date":"2024-06-16T11:01:53","date_gmt":"2024-06-16T09:01:53","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/management-of-the-influencer-village-at-iftm-top-resa\/"},"modified":"2024-06-16T11:01:53","modified_gmt":"2024-06-16T09:01:53","slug":"management-of-the-influencer-village-at-iftm-top-resa","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/management-of-the-influencer-village-at-iftm-top-resa\/","title":{"rendered":"Management of the Influencer Village at IFTM Top R\u00e9sa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Since 2018, we&#8217;ve been organizing the Influencers&#8217; Village at IFTM Top Resa, France&#8217;s biggest tourism trade show.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are inviting 30 influencers (Lifestyle, Travel, Family, Adventure, Sport), i.e. 10 influencers per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Influencers&#8217; Village is the first reverse workshop in the tourism sector, a format exclusive to France.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept: influencers meet with brands for appointments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency and IFTM have decided to change the rules, so that brands can now meet their favorite influencers and take the time to discuss possible future projects.<\/span><\/p>\n<p><strong>Mission complexity :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selection of 30 &#8211; 40 influencers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of appointment pages on the Travel-Insight website  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer relationship management for the event  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-site reception for influencers and tourism professionals  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Organization of the Influencers&#8217; Village at IFTM Top R\u00e9sa, France&#8217;s largest tourism trade show, and invitation of 30 influencers to meet with brands.  <\/p>\n","protected":false},"featured_media":17416,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[968],"etiquettes_etudes_de_cas":[],"influence":[974],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19952","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-influence-en","influence-influence-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Management of the Influencer Village at IFTM Top R\u00e9sa &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/management-of-the-influencer-village-at-iftm-top-resa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management of the Influencer Village at IFTM Top R\u00e9sa\" \/>\n<meta property=\"og:description\" content=\"Organization of the Influencers&#039; Village at IFTM Top R\u00e9sa, France&#039;s largest tourism trade show, and invitation of 30 influencers to meet with brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/management-of-the-influencer-village-at-iftm-top-resa\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" 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