{"id":19958,"date":"2024-06-16T11:11:04","date_gmt":"2024-06-16T09:11:04","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/advice-training-parcs-naturels-regionaux\/"},"modified":"2024-06-16T11:11:04","modified_gmt":"2024-06-16T09:11:04","slug":"advice-training-parcs-naturels-regionaux","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/advice-training-parcs-naturels-regionaux\/","title":{"rendered":"Advice &amp; training Parcs Naturels R\u00e9gionaux"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2021, the Parcs Naturels R\u00e9gionaux (Regional Nature Parks) initiated a mission to provide support, training and coaching for the development of good collaborations in influencer marketing.<br \/>\nWe led and accompanied the PNRs in this brand-new subject for them.   <\/span><\/p>\n<p><strong>The mission we carried out for the Parcs Naturels R\u00e9gionaux :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are influencers?<br \/>\n(Micro-influencers, macro-influencers, influencers, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why work with them?<br \/>\nWhat objectives do they meet? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do they work with brands?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you identify the right influencer to promote your brand or destination?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measuring the impact of your influence campaign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A look back at the Regional Nature Parks operation and the influence operation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to draw up a contract with a travel influencer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once the collaboration is underway<\/span><\/li>\n<\/ul>\n<p><strong>Influence consulting day<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of the operation as a whole<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking the performance report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benchmark of digital and competitive pressure on the operation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SWOT of the influence operation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback on the operation, strategic recommendations for improvement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Summary and support note for NRPs<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We provided support and coaching to the Parcs Naturels R\u00e9gionaux in their mission to develop the right collaborations in influencer marketing.<\/p>\n","protected":false},"featured_media":17856,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[968],"etiquettes_etudes_de_cas":[],"influence":[974],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19958","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-influence-en","influence-influence-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advice &amp; 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