{"id":19978,"date":"2024-06-16T11:11:34","date_gmt":"2024-06-16T09:11:34","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/communication-strategy-and-social-media-management-for-sky-cana\/"},"modified":"2024-06-16T11:11:34","modified_gmt":"2024-06-16T09:11:34","slug":"communication-strategy-and-social-media-management-for-sky-cana","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/communication-strategy-and-social-media-management-for-sky-cana\/","title":{"rendered":"Communication strategy and social media management for Sky Cana"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In order to prepare Sky Cana&#8217;s communications for its AOC (permit to market tourist flights), we carried out their entire online and offline communications strategy for them, with 3 creative campaign ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We then took charge of all their social networks, creating a monthly content schedule, producing photos and videos, and managing community management on the Dominican market.  <\/span><\/p>\n<p><strong>What we do for Sky Cana:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic support for social media communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media planning  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benchmark their main digital competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of photos and videos during their events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation of an online &amp; offline communication strategy<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>To prepare Sky Cana for its AOC, we developed their online and offline communications strategy with three creative campaigns, took over their social networks, created a monthly content schedule, shot photos and videos, and managed community management on the Dominican market.<\/p>\n","protected":false},"featured_media":17764,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1104],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[1105],"brand-content":[],"branding":[],"class_list":["post-19978","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-social-media-en","social-media-social-media-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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