{"id":19991,"date":"2024-06-16T11:12:51","date_gmt":"2024-06-16T09:12:51","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/social-media-support-le-chateau-de-berne\/"},"modified":"2024-06-16T11:12:51","modified_gmt":"2024-06-16T09:12:51","slug":"social-media-support-le-chateau-de-berne","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/social-media-support-le-chateau-de-berne\/","title":{"rendered":"Social media support: Le Ch\u00e2teau de Berne"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A content creation mission was set up for the 4 hotels and the MDCV brand estate.  <\/span><span style=\"font-weight: 400;\">Travel-Insight handled social media communications for Ch\u00e2teau de Berne, Ch\u00e2teau Saint-Roux, Ultimate Provence and Ch\u00e2teau des Bertrands.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the Ch\u00e2teau de Berne, an Instagram feed was created using pinkish hues to create a graphic universe based on the principle of watercolors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the aim of bringing coherence to the MDCV Group&#8217;s properties, Travel-Insight has developed a communications strategy to tailor the message to existing and future targets.  <\/span><\/p>\n<p><strong>Mission complexity :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supporting a player whose product is tourism, but also focuses on wine sales.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop knowledge of grape varieties, harvesting methods and the specific characteristics of the customer&#8217;s red, white or ros\u00e9 wines.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To keep in step with alcohol policies stemming from the Evin law, and regulations in the United States, since a promotional campaign in a major delicatessen chain was deployed over the Christmas period.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Travel-Insight was commissioned by the MCDV brand to create content for the four MDCV brand hotels, managing social communications for Ch\u00e2teau de Berne, Ch\u00e2teau Saint-Roux, Ultimate Provence and Ch\u00e2teau des Bertrands.  <\/p>\n","protected":false},"featured_media":17716,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1104],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19991","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-social-media-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social media support: Le 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