{"id":19998,"date":"2024-06-17T11:33:31","date_gmt":"2024-06-17T09:33:31","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/organize-lunchtime-workshops-buy-argentina\/"},"modified":"2024-06-17T11:33:31","modified_gmt":"2024-06-17T09:33:31","slug":"organize-lunchtime-workshops-buy-argentina","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/organize-lunchtime-workshops-buy-argentina\/","title":{"rendered":"Organize lunchtime workshops: Buy Argentina"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To further explore the wonders of the Argentine destination, our Trade &amp; PR team organized two lunchtime workshops, one in Milan on October 9 and the other in Lyon on October 6.<br \/>\nThese meetings provided an excellent platform for showcasing the range of tourism offerings available in this destination and raising the profile of this Latin American jewel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our main objective was to create a pleasant environment conducive to training sales teams to effectively promote Argentina in the French and Italian markets.<\/span><\/p>\n<p><strong>The program:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12pm: Welcome with a gift<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12:15pm: Presentation of wines to be served during lunch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12:30 pm: Travel to Argentina, its landscapes and the generosity of its people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12:45pm: Beginning of the workshop with tasting of specialities and wines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A surprise draw at the end of the workshop<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our trade and PR team organized two lunch-workshops in France and Italy to train sales teams in how best to promote Argentina.  <\/p>\n","protected":false},"featured_media":17636,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1110],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[1111],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19998","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-trade-marketing-en","trade-marketing-trade-marketing-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Organize lunchtime workshops: Buy Argentina &#8211; 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