{"id":20010,"date":"2024-05-24T17:21:49","date_gmt":"2024-05-24T15:21:49","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/"},"modified":"2024-05-24T17:21:49","modified_gmt":"2024-05-24T15:21:49","slug":"red-threads-for-travel-company-campaigns","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/","title":{"rendered":"Red threads for Travel Company campaigns"},"content":{"rendered":"

Temps Libre campaign: A campaign that plays on current political events by inviting the presidential candidates eliminated after the 1st round of the election to take some well-deserved days off, via a tourism expert of course.
\nIf the candidates have failed to qualify for the presidential final, they can’t afford to miss out on their vacations either.
\nHence the need to work with a tourism professional. <\/span><\/p>\n

Heads up campaign: The slogan is simple: “We take care of everything except your suitcase”.
\nLes Entreprises du Voyage wants to highlight the 30,000 travel experts and their added value. <\/span><\/p>\n

A brand new website, <\/span>toutsauflesvalises.fr<\/span><\/a> has also been launched, listing all the members of Entreprises du Voyage and enabling everyone to find their nearest sales outlet.<\/span>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les Entreprises du Voyage commissioned Travel Insight to create two marketing campaigns based on specific themes: one based on current political events, the other on forgotten luggage and the thoughtfulness of the company’s experts.<\/p>\n","protected":false},"featured_media":17428,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1120],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[1121],"branding":[],"class_list":["post-20010","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-brand-content-en","brand-content-brand-content-en","entry"],"acf":[],"yoast_head":"\nRed threads for Travel Company campaigns – Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red threads for Travel Company campaigns\" \/>\n<meta property=\"og:description\" content=\"Les Entreprises du Voyage commissioned Travel Insight to create two marketing campaigns based on specific themes: one based on current political events, the other on forgotten luggage and the thoughtfulness of the company's experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/\",\"name\":\"Red threads for Travel Company campaigns – Travel Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/edv.jpg\",\"datePublished\":\"2024-05-24T15:21:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/edv.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/edv.jpg\",\"width\":757,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/red-threads-for-travel-company-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Red threads for Travel Company campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/\",\"name\":\"Travel-Insight\",\"description\":\"Agence de communication tourisme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\",\"name\":\"Travel-Insight\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"width\":800,\"height\":800,\"caption\":\"Travel-Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-fr.facebook.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/x.com\\\/travelinsightfr\",\"https:\\\/\\\/www.instagram.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/travel-insight-strat\u00e9gie-digitale-&-e-influence-du-tourisme.\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Red threads for Travel Company campaigns – Travel Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Red threads for Travel Company campaigns","og_description":"Les Entreprises du Voyage commissioned Travel Insight to create two marketing campaigns based on specific themes: one based on current political events, the other on forgotten luggage and the thoughtfulness of the company's experts.","og_url":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/","og_site_name":"Travel Insight","article_publisher":"https:\/\/fr-fr.facebook.com\/travelinsightfr\/","twitter_card":"summary_large_image","twitter_site":"@travelinsightfr","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/","url":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/","name":"Red threads for Travel Company campaigns – Travel Insight","isPartOf":{"@id":"https:\/\/www.travel-insight.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/edv.jpg","datePublished":"2024-05-24T15:21:49+00:00","breadcrumb":{"@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/#primaryimage","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/edv.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/edv.jpg","width":757,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/red-threads-for-travel-company-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.travel-insight.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Red threads for Travel Company campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.travel-insight.fr\/en\/#website","url":"https:\/\/www.travel-insight.fr\/en\/","name":"Travel-Insight","description":"Agence de communication tourisme","publisher":{"@id":"https:\/\/www.travel-insight.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travel-insight.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.travel-insight.fr\/en\/#organization","name":"Travel-Insight","url":"https:\/\/www.travel-insight.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.travel-insight.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","width":800,"height":800,"caption":"Travel-Insight"},"image":{"@id":"https:\/\/www.travel-insight.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/travelinsightfr\/","https:\/\/x.com\/travelinsightfr","https:\/\/www.instagram.com\/travelinsightfr\/","https:\/\/www.linkedin.com\/company\/travel-insight-strat\u00e9gie-digitale-&-e-influence-du-tourisme."]}]}},"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes-de-cas\/20010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes-de-cas"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/types\/etudes-de-cas"}],"version-history":[{"count":0,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes-de-cas\/20010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media\/17428"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media?parent=20010"}],"wp:term":[{"taxonomy":"etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etudes_de_cas?post=20010"},{"taxonomy":"etiquettes_etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/etiquettes_etudes_de_cas?post=20010"},{"taxonomy":"influence","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/influence?post=20010"},{"taxonomy":"trade-marketing","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/trade-marketing?post=20010"},{"taxonomy":"relations-presse","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/relations-presse?post=20010"},{"taxonomy":"social-media","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/social-media?post=20010"},{"taxonomy":"brand-content","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/brand-content?post=20010"},{"taxonomy":"branding","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/branding?post=20010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}