{"id":20018,"date":"2024-05-24T17:22:28","date_gmt":"2024-05-24T15:22:28","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/creation-of-btob-content-for-the-iftm-trade-show\/"},"modified":"2024-05-24T17:22:28","modified_gmt":"2024-05-24T15:22:28","slug":"creation-of-btob-content-for-the-iftm-trade-show","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/creation-of-btob-content-for-the-iftm-trade-show\/","title":{"rendered":"Creation of BtoB content for the IFTM trade show"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Federating, engaging and animating: this is the show&#8217;s credo, as part of a 360\u00b0 dynamic.<br \/>\nTo offer tourism professionals a way of promoting their business through interesting videos, arousing the curiosity and commitment of the community in a modern, up-to-date format. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Canap&#8217; d&#8217;IFTM featured the testimonials and experiences of the biggest names in leisure and business tourism, who shared their views on the challenges of today&#8217;s market, and their internal and personal developments.<br \/>\nIt&#8217;s a collection of stories and confidences perfectly in tune with the conversational challenge of social networking: to create an open space for discussion and inspiration.<br \/>\nThe format, adaptable at will, then spread to live formats, live at the show, as well as a &#8220;home-made&#8221; version, allowing anyone to provide their own testimonial &#8211; perfect portability!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mission complexity :  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The agency acts as production manager  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The involvement of an art director to design the decorative elements of the videos (production of the door, decor, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactivity to the year&#8217;s highlights to produce storytelling-based products<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The show aims to unite and engage tourism professionals with modern, engaging videos, while IFTM&#8217;s Canap&#8217; feature testimonials from the sector&#8217;s big names, creating a space for discussion and inspiration adaptable to live and home-made formats.<\/p>\n","protected":false},"featured_media":17416,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1120],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[1121],"branding":[],"class_list":["post-20018","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-brand-content-en","brand-content-brand-content-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creation of BtoB content for the IFTM trade show &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/creation-of-btob-content-for-the-iftm-trade-show\/\" \/>\n<meta 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