{"id":20031,"date":"2024-05-24T17:24:38","date_gmt":"2024-05-24T15:24:38","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promoting-a-little-known-destination-san-marino-san-marino\/"},"modified":"2024-05-24T17:24:38","modified_gmt":"2024-05-24T15:24:38","slug":"promoting-a-little-known-destination-san-marino-san-marino","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-a-little-known-destination-san-marino-san-marino\/","title":{"rendered":"Promoting a little-known destination: San Marino &#8211; San Marino"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">San Marino, the world&#8217;s oldest republic, is a micro-state in Italy known for its historic charm and picturesque landscapes.  <\/span><span style=\"font-weight: 400;\">The Tourist Office aims to highlight the special features, traditions and typical products of the Former Land of Liberty by promoting the rich calendar of cultural and sporting events and meetings, as well as participating in the main trade fairs and events in this field.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To raise its profile on the French market, San Marino Tourisme commissioned Travel-Insight to manage press relations for its first participation in the IFTM TOP RESA 2023 trade show.  <\/span><\/p>\n<p><strong>The agency&#8217;s response and actions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development and management of press strategy  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a list of target journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and distribution of 2 press releases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management of incoming requests and solicitations from journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interview organization and management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting and impact analysis<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>San Marino Tourisme, the tourist office of Italy&#8217;s micro-state, commissioned Travel-Insight to manage its press relations around its first participation in the IFTM TOP RESA 2023 trade show.  <\/p>\n","protected":false},"featured_media":17584,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1126],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1129],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20031","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-press-relations","relations-presse-press-relations","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promoting a little-known destination: San Marino - San Marino &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-a-little-known-destination-san-marino-san-marino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting a little-known destination: San Marino - San Marino\" \/>\n<meta property=\"og:description\" content=\"San Marino Tourisme, the tourist office of Italy&#039;s micro-state, commissioned Travel-Insight to manage its press relations around its first participation in the IFTM TOP RESA 2023 trade show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-a-little-known-destination-san-marino-san-marino\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/promoting-a-little-known-destination-san-marino-san-marino\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/etudes-de-cas\\\/promoting-a-little-known-destination-san-marino-san-marino\\\/\",\"name\":\"Promoting a little-known destination: San Marino - San Marino &#8211; 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