{"id":20032,"date":"2024-05-24T17:24:23","date_gmt":"2024-05-24T15:24:23","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promoting-a-french-city-toulouse-attractivite\/"},"modified":"2024-05-24T17:24:23","modified_gmt":"2024-05-24T15:24:23","slug":"promoting-a-french-city-toulouse-attractivite","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/promoting-a-french-city-toulouse-attractivite\/","title":{"rendered":"Promoting a French city: Toulouse Attractivit\u00e9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Since 2016, the Agence d&#8217;Attractivit\u00e9 de Toulouse M\u00e9tropole has represented both the Office de tourisme, responsible for promoting Toulouse M\u00e9tropole as a four-season tourist destination, and the Bureau des tournages, which highlights the unique film sets offered by the Toulouse metropolis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency commissioned Travel-Insight&#8217;s Public Relations department to highlight the actions undertaken by these two entities.<\/span><\/p>\n<p><strong>The agency&#8217;s response and actions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a list of targeted journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization of a press conference in Paris, in the heart of the Samaritaine department store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and distribution of press releases and a thematic press kit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular emailings based on the latest news<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share and relay news related to the Attractiveness Agency on your social networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting and impact analysis<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>  The Toulouse M\u00e9tropole Attractiveness Agency, representing the Tourist Office and the Bureau des tournages since 2016, has commissioned Travel-Insight&#8217;s Public Relations department to promote the Toulouse metropolitan area&#8217;s tourism and film initiatives.<\/p>\n","protected":false},"featured_media":17332,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1126],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1129],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20032","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-press-relations","relations-presse-press-relations","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promoting a French city: Toulouse Attractivit\u00e9 &#8211; 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