{"id":20141,"date":"2024-05-24T17:25:00","date_gmt":"2024-05-24T15:25:00","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/representing-latin-america-visitargentina\/"},"modified":"2024-05-24T17:25:00","modified_gmt":"2024-05-24T15:25:00","slug":"representing-latin-america-visitargentina","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/representing-latin-america-visitargentina\/","title":{"rendered":"Representing Latin America: VisitArgentina"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">VisitArgentina is Argentina&#8217;s official tourism promotion agency, also known as Instituto Nacional de Promoci\u00f3n Tur\u00edstica (INPROTUR), responsible for promoting Argentina as a tourist destination, both nationally and internationally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Spanish agency 2013 Think Tank, in charge of organizing IFTM TOP RESA 2023, entrusted us with the task of providing PR support for Argentina&#8217;s inaugural participation in this B2B trade show.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the show, we organized two workshops in Lyon and Milan to continue promoting this destination.<\/span><\/p>\n<p><strong>The agency&#8217;s response and actions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of a list of targeted journalists<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Production and distribution of a press release prior to the exhibition<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization of a press conference  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparation of a presentation to be distributed at the press conference and as a follow-up to the journalists present.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Creation of postcards with QR code to access all press tools<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reporting and impact analysis<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>VisitArgentina is Argentina&#8217;s official tourism promotion agency.<br \/>\nThe Spanish agency 2013 Think Tank, organizer of IFTM TOP RESA 2023, entrusted us with the mission of providing PR support for Argentina&#8217;s first participation in this B2B trade show, followed by two workshops in Lyon and Milan to further promote the destination. <\/p>\n","protected":false},"featured_media":17308,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1126,1110],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1129],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20141","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-press-relations","etudes_de_cas-trade-marketing-en","relations-presse-press-relations","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Representing Latin America: VisitArgentina &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/representing-latin-america-visitargentina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Representing Latin America: VisitArgentina\" \/>\n<meta property=\"og:description\" content=\"VisitArgentina is Argentina&#039;s official tourism promotion agency. 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