{"id":20156,"date":"2024-06-17T11:33:00","date_gmt":"2024-06-17T09:33:00","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/raising-the-profile-of-an-el-al-airline\/"},"modified":"2024-06-17T11:33:00","modified_gmt":"2024-06-17T09:33:00","slug":"raising-the-profile-of-an-el-al-airline","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/raising-the-profile-of-an-el-al-airline\/","title":{"rendered":"Raising the profile of an EL AL airline"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">EL AL Israel Airlines was established in 1948 as the national carrier of the State of Israel.<br \/>\nThe company leads the country&#8217;s passenger and cargo air transport sector.<br \/>\nThe EL AL fleet comprises 45 aircraft and flies its passengers to 36 destinations worldwide on direct flights, and thousands of connections thanks to codeshare agreements with other airlines.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">EL AL chose to entrust its press relations to\u0300 Travel-Insight agency to highlight the airline&#8217;s strengths on the French market, relaying key news by creating content tailored to B2B and B2C media.<\/span><\/p>\n<p><strong>The agency&#8217;s response and actions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development and management of press strategy  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a list of target journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and distribution of press releases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editorial and graphic production of the press kit  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization of group press trips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management of incoming requests and solicitations from journalists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting and impact analysis<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>EL AL Israel Airlines, established in 1948 as the national carrier of the State of Israel, has a fleet of 45 aircraft serving 36 destinations with direct flights and numerous connections thanks to codeshare partnerships.<br \/>\nEL AL commissioned Travel-Insight to manage its press relations in France, promote its assets and relay its news to the B2B and B2C media. <\/p>\n","protected":false},"featured_media":17672,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1126],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1129],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20156","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-press-relations","relations-presse-press-relations","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raising the profile of an EL AL airline &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/etudes-de-cas\/raising-the-profile-of-an-el-al-airline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raising the profile of an EL AL airline &#8211; Travel Insight\" \/>\n<meta property=\"og:description\" content=\"EL AL Israel Airlines, established in 1948 as the national carrier of the State of Israel, has a fleet of 45 aircraft serving 36 destinations with direct flights and numerous connections thanks to codeshare partnerships. 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