{"id":20421,"date":"2020-09-30T18:30:08","date_gmt":"2020-09-30T16:30:08","guid":{"rendered":"https:\/\/www.travel-insight.fr\/influenceurs\/training-taming-and-seducing-google-and-its-tools\/"},"modified":"2020-09-30T18:30:08","modified_gmt":"2020-09-30T16:30:08","slug":"training-taming-and-seducing-google-and-its-tools","status":"publish","type":"portfolio-item","link":"https:\/\/www.travel-insight.fr\/en\/influenceurs\/training-taming-and-seducing-google-and-its-tools\/","title":{"rendered":"Training – Taming and seducing Google and its tools"},"content":{"rendered":"
<\/div>[mkdf_section_title title=”referencing, mastering google ads and understanding analytics” title_color=”” title_text_transform=”uppercase” title_text_align=”center” margin_bottom=”” title_size=”medium”][mkdf_section_subtitle color=”” text_align=”center” text=”Training for travel professionals & tourist destinations” width=””]
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We offer 3 training courses to become a Google expert<\/strong><\/h2>\n

Each of our training courses has a highly operational theoretical part and a practical part to immerse each trainee in real-life learning.<\/em><\/p>\n<\/div>\n

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1\/ Mastering Google Ads in tourism<\/b><\/strong><\/h2>\n
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  • Search Engine Advertising (SEA)<\/span><\/li>\n
  • Google Ads (AdWords): understanding the interface<\/span><\/li>\n
  • Creating a Google Ads (AdWords) campaign<\/span><\/li>\n
  • Write effective ads to stand out from other travel agencies or TO competitors? <\/span><\/li>\n
  • Google Ads (AdWords) tools<\/span><\/li>\n
  • The Display Network <\/span><\/li>\n
  • Remarketing on the Display Network<\/span><\/li>\n
  • In conclusion, how can you avoid the pitfalls and create effective lead generation campaigns? <\/span><\/li>\n<\/ul>\n<\/div>\n
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    2\/ Mastering SEO \/ Writing for the web<\/b><\/strong><\/h2>\n
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    • omprendre et exploiter les sp\u00e9cificit\u00e9s du Web<\/span>\n
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      • The web and its evolution <\/span><\/li>\n
      • Web reading behaviors for travel <\/span><\/li>\n
      • The reflex to stop writing for oneself and start writing for research<\/span><\/li>\n<\/ul>\n<\/li>\n
      • Optimizing copywriting for SEO<\/span>\n
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        • The importance of key expressions in SEO and search results<\/span><\/li>\n
        • HTML tags and netlinking<\/span><\/li>\n
        • Seducing search engines<\/span><\/li>\n<\/ul>\n<\/li>\n
        • Organizing and structuring information on the web<\/span>\n
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          • Designing your web tree according to your SEO needs <\/span><\/li>\n
          • Have an editorial line and know your semantic fields<\/span><\/li>\n
          • We all have a logic of experience and page reading <\/span><\/li>\n<\/ul>\n<\/li>\n
          • Writing texts and choosing links<\/span>\n
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            • The basic rules of writing and how to prioritize your content for maximum SEO impact<\/span><\/li>\n<\/ul>\n<\/li>\n
            • Conclusion: The golden rules of SEO<\/span><\/li>\n<\/ul>\n<\/div>\n
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              3\/ Google Analytics training<\/b>
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              • A reminder of web fundamentals and visitor trends<\/span>\n
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                • Where do visits to my website come from?
                  \nUnderstanding SEO \/ Search engines \/ SEA <\/span><\/li>\n
                • Why track website statistics? <\/span><\/li>\n<\/ul>\n<\/li>\n
                • The basic statistics you need to know : <\/span>\n
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                  • Page view, visit, visitor \/ Referrers \/ Traffic sources \/ Bounce and bounce rate \/ Loyalty, acquisition, frequency, recency<\/span><\/li>\n<\/ul>\n<\/li>\n
                  • Installing, using and mastering Google Analytics<\/span>\n
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                    • Install Google Analytics.<\/span><\/li>\n
                    • Your account dashboard <\/span><\/li>\n
                    • The different types of website activity measurement <\/span><\/li>\n<\/ul>\n<\/li>\n
                    • Learn to read and use the various reports<\/span>\n
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                      • Visitors (geographical overview, new vs. known, trends, loyalty, hardware\/software used, etc.).<\/span><\/li>\n
                      • Traffic sources (origin, impact, keywords, campaign, SEO…).<\/span><\/li>\n
                      • Content analysis (most visited pages, details by title and URL, destination and exit pages, etc.).<\/span><\/li>\n
                      • Targets (conversions, target value, etc.).<\/span><\/li>\n<\/ul>\n<\/li>\n
                      • Create website visit reports <\/span><\/li>\n<\/ul>\n<\/div>\n
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                        Who should attend?<\/strong><\/h2>\n

                        This course is designed for anyone wishing to use influencer marketing services to promote their brand through bloggers, influencers, celebrities …<\/p>\n

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                        • Company manager<\/span><\/li>\n
                        • Social media communications manager<\/span><\/li>\n
                        • Digital communications manager<\/span><\/li>\n
                        • Commercial relations\/sales manager<\/span><\/li>\n<\/ul>\n

                          Training location : <\/strong><\/h2>\n

                          Training can take place on our premises, your premises or anywhere in the world.<\/p>\n

                          Course duration : <\/strong><\/h2>\n

                          Each course lasts one day, i.e. 7 hours. <\/p>\n

                          Training prerequisites : <\/strong><\/h2>\n

                          There are no absolute prerequisites: we cover the basics of each topic from the outset, so that nothing is left out and we provide an overview of all existing techniques and tools.<\/p>\n

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                          For further information & quotation <\/strong><\/h2>\n

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