{"id":18142,"date":"2018-11-10T23:52:48","date_gmt":"2018-11-10T22:52:48","guid":{"rendered":"https:\/\/www.travel-insight.fr\/inbound-marketing-developing-traffic-for-your-travel-agency\/"},"modified":"2018-11-10T23:52:48","modified_gmt":"2018-11-10T22:52:48","slug":"inbound-marketing-developing-traffic-for-your-travel-agency","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/inbound-marketing-developing-traffic-for-your-travel-agency\/","title":{"rendered":"Inbound Marketing: Developing traffic for your travel agency"},"content":{"rendered":"

From traffic generation to sales generation – that’s what inbound marketing is all about.
\nHow do you capture visitors and lead them to conversion, to the purchase of a service or product?
\nAdapted to a travel agency, inbound marketing enables you to attract future prospects and turn them into customers.
\nHere’s how. <\/p>\n

What is inbound marketing?<\/h2>\n

There are two ways of doing business: either you run after the customer (direct marketing is one example), or you do what it takes to attract them to you, to make them want to join you on their own.
\nIn short, that’s what inbound marketing is all about.
\nHowever, the rest of the operation is very similar to all the marketing strategies that have been used for decades: the implementation of a funnel that takes the visitor through different statuses: visitor, prospect, customer, brand ambassador.
\nTo achieve this, you need to start by building the right strategy, based on your defined objectives, the health of your market and the positioning of your competitors.
\nBut the essence of inbound marketing lies in the media tools you need to use.
\nHere’s a 4-step guide to inbound marketing. <\/p>\n

\"travel-agency-voyage-inbound-marketing-agency\"<\/p>\n

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Start by analyzing data and optimizing your site<\/h2>\n

Before you even think about expanding your website<\/a> ‘s audience or increasing traffic, the first thing to do is to optimize it from every angle.
\nThere’s no point in generating a huge amount of traffic if conversion rates remain low.
\nTo take a telling example, when you decide to part with your car, what’s the first thing you do?
\nPay for advertisements in all the newspapers and media you can find, or change the oil, pass the MOT and wash the car?
\nWhen it comes to webmarketing, it’s the same thing.
\nCheck that the site’s user experience is good, that conversion rates are optimum, that natural referencing is correctly carried out, etc.
\nTo analyze this data and know where the site stands, it’s essential to install tracking via Google Analytics.
\nThis way, you’ll know ; <\/p>\n