{"id":18262,"date":"2018-11-11T00:02:20","date_gmt":"2018-11-10T23:02:20","guid":{"rendered":"https:\/\/www.travel-insight.fr\/how-do-you-write-a-well-referenced-travel-product-sheet\/"},"modified":"2018-11-11T00:02:20","modified_gmt":"2018-11-10T23:02:20","slug":"how-do-you-write-a-well-referenced-travel-product-sheet","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/how-do-you-write-a-well-referenced-travel-product-sheet\/","title":{"rendered":"How do you write a well-referenced travel product sheet?"},"content":{"rendered":"<p style=\"text-align: justify;\">Do you work in the tourism sector and need to create travel fact sheets for your own or your company&#8217;s website?<br \/>\nUnfortunately, you don&#8217;t manage to get the visibility you want from these files&#8230; so you&#8217;d like to improve their natural referencing.<br \/>\nAnd you&#8217;re right!<br \/>\nOnce you&#8217;ve used <a href=\"https:\/\/blog-fr.orson.io\/les-6-meilleurs-logiciels-de-creation-de-site-web\">website creation software<\/a> to create an online presence, it&#8217;s only natural to want to optimize your SEO and boost your visibility!<br \/>\nHere are a few tips to help you produce travel product sheets optimized for Google referencing!    <\/p>\n<hr>\n<h2 style=\"text-align: justify;\">Optimize the technical elements of your file<\/h2>\n<p style=\"text-align: justify;\">To ensure a well-referenced travel product sheet, you need to review its <b>structure<\/b>.<\/p>\n<h3 style=\"text-align: justify;\">Fill in the Hn tags<\/h3>\n<p style=\"text-align: justify;\">Start by filling in the Hn tags.<\/p>\n<p style=\"text-align: justify;\">The H1 tag must be filled in with <b>the title<\/b> of your form, which is not the same as the title of your page.<\/p>\n<p style=\"text-align: justify;\">Also add H2 tags, which are the <b>subheadings<\/b> contained in your listing.<br \/>\nThey&#8217;re important because they structure your content.<br \/>\nA good structure is a guarantee of <b>good organization<\/b>, and proves to Google and Internet users the <b>relevance of your content.<\/b>  <\/p>\n<p style=\"text-align: justify;\">Always include <b>keywords<\/b> in your Hn tags.<br \/>\nThese tags carry weight, so it&#8217;s a good idea to<a href=\"https:\/\/blog-fr.orson.io\/recherche-mots-cles\">identify your keywords<\/a> and try to position yourself on them.<br \/>\nThis way, your listing will have a better chance of appearing in Google search results when the keywords in question are included in an Internet user&#8217;s query.  <\/p>\n<h3 style=\"text-align: justify;\">Work on your listing URL<\/h3>\n<p style=\"text-align: justify;\">The URL of your listing needs to be reworked.<br \/>\nMake sure it contains your content keywords and is not too long.<br \/>\nIt should be:  <\/p>\n<ul style=\"text-align: justify;\">\n<li>explicit<\/li>\n<li>simplified<\/li>\n<li>shortened<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Don&#8217;t forget your meta description<\/h3>\n<p style=\"text-align: justify;\">The last technical element we&#8217;ll discuss is your page&#8217;s meta description.<br \/>\nIt&#8217;s important to fill it in with <b>key terms and expressions<\/b>.<br \/>\nYou need to use it not only to position yourself in the SERPs, but also to encourage visitors to click on your link among all the other links appearing in the search results.  <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-47 size-large\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur-1024x683.jpg\" alt=\"agency-travel-insight-communication-tourism-influencer\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur-1024x683.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur-768x513.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur-600x400.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur-200x133.jpg 200w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-influenceur.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 style=\"text-align: justify;\">Optimize the content of your form<\/h2>\n<p style=\"text-align: justify;\">The second most important optimization to guarantee your listing&#8217;s success is the <b>quality of its content.<\/b><\/p>\n<h3 style=\"text-align: justify;\">Provide your visitors with all the information they need<\/h3>\n<p style=\"text-align: justify;\">When we talk about quality, we <b>&#8216;<\/b>re talking about <b>usefulness<\/b>.<br \/>\nYour listing must be <b>complete<\/b>.<br \/>\nIt must contain all the information your visitors are likely to find useful.<br \/>\nIt&#8217;s also important to be detailed.<br \/>\nBy providing as much detail as possible, you create <b>a denser written content<\/b>.<br \/>\nIt&#8217;s important to remember that the size of content on the Web matters.     <\/p>\n<p style=\"text-align: justify;\">The longer the content, the more relevant Google considers it to be.<br \/>\nBut don&#8217;t put quantity before quality&#8230; there&#8217;s no point in appearing on the first page of Google search results if the quality of your content is driving your visitors away. <\/p>\n<h3 style=\"text-align: justify;\">Play on the visual experience you offer your visitors<\/h3>\n<p style=\"text-align: justify;\">To boost the visibility of your listing, you can also rely on visuals.<br \/>\nAdd beautiful images or videos to illustrate your text.<br \/>\nDon&#8217;t forget to include<b> alt tags <\/b>for your images.<br \/>\nYou can also add <b>captions<\/b>, which will only be beneficial.<br \/>\nRemember, however, that visual elements do not replace written content, but rather accompany it.<br \/>\nAlso, keep in mind the <b>loading speed of your pages.<\/b> If you add too many heavy images, your site&#8217;s loading speed will drop, and your visitors won&#8217;t appreciate waiting too long.     <\/p>\n<p style=\"text-align: justify;\">You need light, <b>high-quality<\/b> images!<\/p>\n<h3 style=\"text-align: justify;\">Update the content of your file regularly<\/h3>\n<p style=\"text-align: justify;\">One of the rules of good SEO is to update your content as regularly as possible.<br \/>\nOf course, you can&#8217;t go back to your travel files and add new information every week.<br \/>\nSo we suggest you add a section dedicated to the <b>opinions<\/b> and <b>comments<\/b> of Internet users.<br \/>\nMore and more, Internet users like to read the different opinions about a product or service.<br \/>\nSometimes, these opinions even help them in their decision-making.    <\/p>\n<p style=\"text-align: justify;\">But that&#8217;s not all: by commenting, your visitors update your content without even knowing it.<br \/>\nAll good stuff! <\/p>\n<h2 style=\"text-align: justify;\">Add links to your content<\/h2>\n<p style=\"text-align: justify;\">On the Internet, <b>quoting and being quoted<\/b> allows you to present yourself as an expert and a reference in a field.<br \/>\nTake advantage of this and include a few links in your profile. <\/p>\n<h3 style=\"text-align: justify;\">Place external links<\/h3>\n<p style=\"text-align: justify;\">Start by placing external links, i.e. links pointing to sites other than your own.<br \/>\nDo this as if to provide your visitors with additional information.<br \/>\nGive preference to <b>quality sites<\/b>.<br \/>\nDon&#8217;t link to your neighbor&#8217;s blog, which is full of spelling mistakes.   <\/p>\n<h3 style=\"text-align: justify;\">Create an internal mesh<\/h3>\n<p style=\"text-align: justify;\">Next, create internal links.<br \/>\nWhat is internal linking?<br \/>\nIt&#8217;s when you place links that redirect to other pages on your website.<br \/>\nYou can do this by suggesting <i>&#8220;other destinations you might be interested in<\/i>&#8230;&#8221; .   <\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme.jpg\" alt=\"agency-travel-insight-communication-tourism\" width=\"1350\" height=\"900\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme.jpg 1350w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-768x512.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-1024x683.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-600x400.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/agence-travel-insight-communication-tourisme-200x133.jpg 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<h2 style=\"text-align: justify;\">Promote your content<\/h2>\n<p style=\"text-align: justify;\">Finally, share your content.<br \/>\nIt sounds obvious, but many people don&#8217;t do it!<br \/>\nYet how can you gain visibility if you don&#8217;t even share your content?<br \/>\nIt&#8217;s important to share your content on <b>social networks.<\/b> After all, these platforms bring together an incredible number of Internet users, and if these users re-share your files, you&#8217;ll create a name for yourself, your content will be quoted everywhere on these social media and you&#8217;ll gain in referencing.<br \/>\nWhat could be more logical?    <\/p>\n<p style=\"text-align: justify;\">What&#8217;s more, you can also count on your visitors to promote your content by placing <b>share buttons<\/b> at the beginning, next to or after your entries.<\/p>\n<h2 style=\"text-align: justify;\">A few more tips &#8230;<\/h2>\n<p style=\"text-align: justify;\">Since we&#8217;re concerned about your success, we&#8217;ll leave you with a few extra tips:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Remember to keep the same structure for each of your cards<\/li>\n<li>Adopt a natural tone in your cards.<\/li>\n<li>Never copy and paste.<br \/>\nYour content must be your own and original. <\/li>\n<li>If you don&#8217;t have the time to get down to the nitty-gritty, call in a <b>digital communications agency<\/b> specializing in tourism, like <a href=\"https:\/\/www.travel-insight.fr\/\">travel-insight<\/a>!<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">All that&#8217;s left is for you to start writing your travel product sheets &#8211; or contact a digital communications agency &#8211; right now!<\/p>\n<p style=\"text-align: justify;\">Article written by <a href=\"https:\/\/www.linkedin.com\/in\/rebecca-bonef-1246b414b\">Rebecca Bonef<\/a><\/p>\n<p style=\"text-align: justify;\">Web Editor at <a href=\"https:\/\/fr.orson.io\/\">Orson.io<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you work in the tourism sector and need to create travel fact sheets for your own or your company&#8217;s website? Unfortunately, you don&#8217;t manage to get the visibility you want from these files&#8230; so you&#8217;d like to improve their natural referencing. And you&#8217;re right! Once you&#8217;ve used website creation software to create an online&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/en\/how-do-you-write-a-well-referenced-travel-product-sheet\/\">Continue reading <span class=\"screen-reader-text\">How do you write a well-referenced travel product sheet?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[498],"tags":[627,628,493,630,492,629],"class_list":["post-18262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-app-en","tag-product-sheet","tag-seo-search-engine-optimization","tag-tour-operator-en","tag-tourismtravel","tag-travel-agency","tag-website-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do you write a well-referenced travel product sheet? &#8211; Travel Insight<\/title>\n<meta name=\"description\" content=\"How to successfully reference your travel agency: discover our tips for referencing a product sheet in the tourism sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/how-do-you-write-a-well-referenced-travel-product-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you write a well-referenced travel product sheet?\" \/>\n<meta property=\"og:description\" content=\"How to successfully reference your travel agency: discover our tips for referencing a product sheet in the tourism sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/how-do-you-write-a-well-referenced-travel-product-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-10T23:02:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/r\u00e9diger-une-fiche-produit-voyage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stanislas Lucien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lustanislas?lang=fr\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanislas Lucien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-do-you-write-a-well-referenced-travel-product-sheet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-do-you-write-a-well-referenced-travel-product-sheet\\\/\"},\"author\":{\"name\":\"Stanislas Lucien\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/person\\\/2eb584d7c26497ac1a033e25615bb12b\"},\"headline\":\"How do you write a well-referenced travel product sheet?\",\"datePublished\":\"2018-11-10T23:02:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-do-you-write-a-well-referenced-travel-product-sheet\\\/\"},\"wordCount\":1037,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-do-you-write-a-well-referenced-travel-product-sheet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/r\u00e9diger-une-fiche-produit-voyage.png\",\"keywords\":[\"Product sheet\",\"SEO Search Engine Optimization\",\"Tour Operator\",\"TourismTravel\",\"Travel Agency\",\"Website\"],\"articleSection\":[\"Web &amp; App\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-do-you-write-a-well-referenced-travel-product-sheet\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-do-you-write-a-well-referenced-travel-product-sheet\\\/\",\"name\":\"How do you write a well-referenced travel product sheet? 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