{"id":18283,"date":"2018-11-11T01:37:04","date_gmt":"2018-11-11T00:37:04","guid":{"rendered":"https:\/\/www.travel-insight.fr\/social-networks-for-your-travel-agency\/"},"modified":"2018-11-11T01:37:04","modified_gmt":"2018-11-11T00:37:04","slug":"social-networks-for-your-travel-agency","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/social-networks-for-your-travel-agency\/","title":{"rendered":"Social networks for your travel agency"},"content":{"rendered":"

Social networking for your travel agency<\/a>: a 21st century must.
\nIt’s best not to be too quick to put your finger on digital<\/a> when the vast majority of your sales may depend on it.
\nIf you’re still too skeptical, we’ve got a few tips on how to communicate on social networks, and you don’t have to be a renowned expert to attract new customers with ease. <\/em><\/p>\n

\"web-to-store-travel-agency\"<\/p>\n

Web to store to reinforce your competitive positioning in your area, inspire, build loyalty and generate traffic to your website, generate leads and sales using powerful levers.
\nThese techniques can produce results that will help your business grow<\/a>.
\nAnd the results: increased website traffic, and new business! <\/p>\n

Here are a few figures to pique your interest<\/span>:<\/strong>According to the Raffour Interactif barometer for Opodo, 77% of French people consult websites to prepare for their holidays.<\/b> 1 in 2 French people have booked and paid for part of their holiday online.<\/p>\n

And the main reasons :<\/span><\/p>\n

– Strengthen your competitive positioning in your area – Inspire, build loyalty and generate traffic to your website – Generate leads and sales using powerful levers<\/p>\n

Appear in Google My Business<\/h2>\n

First of all, you need to make yourself known on Google to your closest prospects, and to do that, we’d like to invite you to Google My Business<\/a>.
\nYou’ll be able to create a company page<\/b> that will reference all your agency’s information directly in the search results of the prospect you’re dreaming of.
\nThis page will be displayed in the top right-hand corner of the page, along with your address, and will give you greater visibility in searches made by users. <\/p>\n

For example, a user living in B\u00e9ziers will be able to see you in his search results when he searches for “Agence de voyages” (travel agency), because Google now geolocates its users and brings up the most relevant results that are nearby.<\/b><\/p>\n

\"agence-voyage-facebook-google\"<\/div>\n

Facebook is your travel agency’s ally.<\/h2>\n

Social networking can be a great help in raising your travel agency’s profile in your catchment area, and is an excellent way of building customer loyalty.<\/p>\n

There’s nothing complicated about this: all you have to do is regularly update your page, which you’ll have carefully filled in. <\/b>You also need to take care of your cover photo<\/b>, which will allow any of your subscribers to travel instantly when they come to consult you.<\/p>\n

To liven up your Facebook page, you need to give<\/b> priority to photos<\/b>, whether they’re your own, or you’ve sourced them from royalty-free libraries.
\nIt’s important to remember thata picture is worth a thousand words, and a thousand words are worth a picture<\/b>. <\/p>\n

So make sure you select the images you want to publish for the destination you want to highlight.
\nYou need to put yourself in your subscriber’s shoes and ask yourself if this photo would make you want to know more about the destination. <\/b>Once you’ve selected your photos, it’s time to write your post<\/b>.
\nChoose the tone you want: Funny, inviting discovery, adventurous or cultural.
\nFor example, to invite people to discover the destination of Khao Sok Natural Park in Thailand, you could write : <\/p>\n

“Did you know that Thailand’s Khao Sok Nature Park boasts some of the most diverse flora and fauna in the world? Elephants, buffaloes, gibbons and even tigers roam freely in this park, which is rich in nature dating back millions of years!”<\/p>\n

And don’t forget to include a link to the offer you want to highlight<\/b>.<\/p>\n

To ensure that the link is not too long for your publication, we recommend reducing it usinga link reducer such as Bit.ly<\/b>.<\/p>\n

It’s not just pretty pictures you need to share – be creative!
\nYou can also think about making : <\/p>\n

– Small competitions to invite your audience to win small prizes – Create events, for example when you want to hold a destination party to invite your customers and prospects to come and discover it – Announce an important announcement – Share the beautiful photos and video memories of one of your customers who has just returned from a great photo safari in Africa.<\/p>\n

Here are a few examples of publications to inspire you:<\/p>\n

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