{"id":18289,"date":"2018-11-11T01:09:10","date_gmt":"2018-11-11T00:09:10","guid":{"rendered":"https:\/\/www.travel-insight.fr\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\/"},"modified":"2018-11-11T01:09:10","modified_gmt":"2018-11-11T00:09:10","slug":"how-to-optimize-your-travel-agencys-website-for-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\/","title":{"rendered":"How to optimize your travel agency&#8217;s website for search engine optimization"},"content":{"rendered":"<div class=\"mkdf-post-text-inner clearfix\">\n<p style=\"text-align: justify;\">Are you a travel or incoming agency looking to increase your visibility and ranking on Google?<br \/>\nHere are a few tips to improve your SEO ranking.<br \/>\nWhether you have your own website in <a href=\"https:\/\/www.joomla.fr\/\">Joomla<\/a>, <a href=\"https:\/\/fr.wordpress.com\/\">WordPress<\/a>, bespoke, or on <a href=\"http:\/\/www.speedmedia.fr\/\">Speedmedia<\/a> see <a href=\"http:\/\/www.orchestra.eu\/\">Orchestra<\/a> with <a href=\"https:\/\/www.travel-insight.fr\/astuces-seo-booster-trafic\/\">these SEO tips<\/a>.<br \/>\nThis simple article will introduce you to the basics of good SEO for your travel agency.<br \/>\nTo start with, if you want your travel agency to rank well on Google, you need to ask yourself the right question: <strong>What would a web surfer type into Google to find me? <\/strong>     <\/p>\n<p style=\"text-align: justify;\">This simple question is fundamental for you, whether you&#8217;re an incoming agency, a travel agency, a tour operator or any other player in the tourism industry.<br \/>\nIt doesn&#8217;t require any technical knowledge, as <a href=\"http:\/\/www.tourmag.com\/E-tourisme-comment-ameliorer-son-referencement-naturel-sur-Google_a66482.html\">Tourmag&#8217;s article on this subject<\/a>does. It simply requires common sense, so that you can be well referenced on Google. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-154 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo.jpg\" alt=\"referencer-receptive-seo\" width=\"1302\" height=\"927\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo.jpg 1302w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo-300x214.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo-768x547.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo-1024x729.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo-600x427.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-agence-receptive-seo-200x142.jpg 200w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>A FEW PREREQUISITES FOR A SUCCESSFUL REFERENCING OF YOUR TRAVEL AGENCY:<\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li>Think about the structure of your content <b>&#8211; main headings <\/b>(page title) and sub-headings (to present your offers).<\/li>\n<li>Editorial content <b>of around 300 words per page <\/b>to present your offer and services<\/li>\n<li><b>Photos to illustrate them <\/b>and highlight your content<\/li>\n<li><b>Links, <\/b>to tourist offices, to offers on your website, to categories, to articles, to reports<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>PAY ATTENTION TO KEYWORDS :<\/b><\/p>\n<p style=\"text-align: justify;\">Put yourself in the shoes of your prospecting target and ask yourself this question: <b>What would I type to come across this offer or these offers?<\/b><\/p>\n<p style=\"text-align: justify;\"><strong>For example:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Travel to Marrakech<\/li>\n<li>Weekend in Brussels<\/li>\n<li>Stays from B\u00e9ziers<\/li>\n<li>Tailor-made trip B\u00e9ziers<\/li>\n<li>Discover Morocco<\/li>\n<\/ul>\n<hr>\n<h1 style=\"text-align: justify;\">Example 1: Referencing ski offers<\/h1>\n<p style=\"text-align: justify;\"><b>SECTION 1: OUR HOLIDAY OFFERS AND SKI DEALS<\/b><\/p>\n<p style=\"text-align: justify;\">This year, make the most of the snowy slopes with our rentals in the main <b><a href=\"http:\/\/www.france-montagnes.com\/stations-de-ski-des-alpes\">ski resorts of the Alps <\/a><\/b>and <b><a href=\"http:\/\/www.france-montagnes.com\/massif\/pyrenees\">Pyrenees<\/a><\/b>.<br \/>\nWe&#8217;ve selected the <b>best deals and rental offers for a family ski holiday! <\/b>We offer <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">chalets<\/a><\/b>, <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">apartments <\/a><\/b>and <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">studios <\/a><\/b>for all your snowboarding desires! <\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-155 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski.jpg\" alt=\"referrer-offers-voyages-ski\" width=\"1350\" height=\"900\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski.jpg 1350w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski-768x512.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski-1024x683.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski-600x400.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/referencer-offres-voyages-ski-200x133.jpg 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<p style=\"text-align: justify;\"><b>TITLE 2: <\/b><b>OUR FAMILY VACATION AND SKI RENTAL OFFERS IN CHAMONIX<\/b><\/p>\n<p style=\"text-align: justify;\">Looking for <b>family skiing in Chamonix? <\/b>Discover our <b>offers and great deals for your ski rental<\/b>! This year, we&#8217;re <b>offering the best deals on ski holidays <\/b>! Snow-covered slopes, raclette, fondue and entertainment guarantee a successful stay!<br \/>\nDon&#8217;t wait any longer to book your <b>ski holiday <\/b>in one of our <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">chalets on the slopes<\/a><\/b>There&#8217;s something for everyone! <\/p>\n<hr>\n<h2 style=\"text-align: justify;\">Analysis:<\/h2>\n<ul style=\"text-align: justify;\">\n<li>The most popular keywords are in bold: ski holidays, best deals and offers, ski holidays and deals, family skiing, chalets on the slopes &#8230;<\/li>\n<li>Links used: Alps and Pyrenees ski resorts tourist office, links to travel offers on the website, link to a specific offer on the website.<\/li>\n<\/ul>\n<hr>\n<h1 style=\"text-align: justify;\">Example 2: Referencing your travel agency<\/h1>\n<p style=\"text-align: justify;\"><b>TITLE 1: <\/b><b>PARIS TRAVEL AGENCY<\/b><\/p>\n<p style=\"text-align: justify;\">Your Paradis Voyages <b>travel agency <\/b>is located in the <b>center of Paris <\/b>and welcomes you every day of the week to advise you on the organization of your <b>trip <\/b> <b>, <\/b>whether it&#8217;s a <b>stay or a made-to-measure tour departing from Paris. <\/b>We offer a wide selection of : <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">rentals<\/a><\/b><b>, <\/b><b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">stays<\/a><\/b><b>, <\/b><b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">weekend<\/a><\/b><b> and <\/b><b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">cruises<\/a><\/b>. Our passionate travel team will be delighted to give you their best advice on how to <b>discover <\/b><b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">the United Arab Emirates<\/a><\/b>the <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">United States<\/a><\/b>, <b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">Morocco<\/a><\/b><b>, <\/b><b><a href=\"https:\/\/www.travel-insight.fr\/referencer-son-agence-de-voyage\/#\">Italy<\/a><\/b> or any other destination in the world.<\/p>\n<hr>\n<h2 style=\"text-align: justify;\">Analysis:<\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>The top keywords are in bold:<\/strong> Voyages, S\u00e9jours, Paris, Agence de voyage \u00e0 Paris, Location, S\u00e9jours, Week-end &#8230;<\/li>\n<li><strong>Links used :<\/strong> To offers on your website<\/li>\n<\/ul>\n<hr>\n<p style=\"text-align: justify;\"><b>ATTENTION TO PHOTOS:<\/b><\/p>\n<p style=\"text-align: justify;\">It is important to take good care of the images published on your page and your articles:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Not too heavy, no more than 500kb<\/li>\n<li>Not too small to look good<\/li>\n<li>In the same color tone for page harmony<\/li>\n<li>Above all: <b>take the time to rename your image files before importing them, and<\/b> choose meaningful names that are short enough, using key words (hyphens recommended).<\/li>\n<li>No DSC0001.JPEG<\/li>\n<li>But rather: paris-agence-de-voyage-sur-mesure.JPEG<\/li>\n<li><b>So they will appear in Google Images<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-156 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage.png\" alt=\"refrencement-seo-agence-voyage\" width=\"1350\" height=\"900\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage.png 1350w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage-300x200.png 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage-768x512.png 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage-1024x683.png 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage-600x400.png 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/refrencement-seo-agence-voyage-200x133.png 200w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>A FEW GOLDEN RULES \/ SEO TIPS<\/b><\/h2>\n<p style=\"text-align: justify;\"><b>Structured content: 300-word titles and qualified content<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li>Title 1: The general content of your page<\/li>\n<li>A description of the general content of your page<\/li>\n<li>Title 2: Specific content<\/li>\n<li>A more specific description of this content<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Key words: Personalized!<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li><b>Expressions <\/b>to discover your travels<\/li>\n<li>Think like a web surfer<\/li>\n<li>Long-tail keywords, i.e. those that stand out from the crowd<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Links :<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li><b>1 external link <\/b>(outside your site) for 2 internal links (to your offers and pages)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Photos: 1 to 2 photos<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li>Beautiful HD photos of your offers in harmony with your page<\/li>\n<li>Renamed according to the keywords of the offer in question <b>to move up in Google Images<\/b><\/li>\n<\/ul>\n<\/div>\n<div class=\"mkdf-category-share-holder clearfix\" style=\"text-align: justify;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you a travel or incoming agency looking to increase your visibility and ranking on Google? Here are a few tips to improve your SEO ranking. Whether you have your own website in Joomla, WordPress, bespoke, or on Speedmedia see Orchestra with these SEO tips. This simple article will introduce you to the basics of&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/en\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\/\">Continue reading <span class=\"screen-reader-text\">How to optimize your travel agency&#8217;s website for search engine optimization<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498],"tags":[705,704,700,495,493,492],"class_list":["post-18289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-app-en","tag-communication-tourism","tag-incoming-agency","tag-referencing","tag-seo-en","tag-tour-operator-en","tag-travel-agency","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to optimize your travel agency&#039;s website for search engine optimization &#8211; Travel Insight<\/title>\n<meta name=\"description\" content=\"Travel agency: how to properly reference your travel agency on the Internet? Discover our tips for better communication in tourism. SEO referencing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your travel agency&#039;s website for search engine optimization\" \/>\n<meta property=\"og:description\" content=\"Travel agency: how to properly reference your travel agency on the Internet? Discover our tips for better communication in tourism. SEO referencing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-11T00:09:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2018\/11\/r\u00e9f\u00e9rencer-le-site-internet-de-son-agence-de-voyage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stanislas Lucien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lustanislas?lang=fr\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanislas Lucien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/\"},\"author\":{\"name\":\"Stanislas Lucien\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/person\\\/2eb584d7c26497ac1a033e25615bb12b\"},\"headline\":\"How to optimize your travel agency&#8217;s website for search engine optimization\",\"datePublished\":\"2018-11-11T00:09:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/r\u00e9f\u00e9rencer-le-site-internet-de-son-agence-de-voyage.png\",\"keywords\":[\"Communication Tourism\",\"Incoming Agency\",\"Referencing\",\"Seo\",\"Tour Operator\",\"Travel Agency\"],\"articleSection\":[\"Web &amp; App\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/\",\"name\":\"How to optimize your travel agency's website for search engine optimization &#8211; Travel Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/how-to-optimize-your-travel-agencys-website-for-search-engine-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/r\u00e9f\u00e9rencer-le-site-internet-de-son-agence-de-voyage.png\",\"datePublished\":\"2018-11-11T00:09:10+00:00\",\"description\":\"Travel agency: how to properly reference your travel agency on the Internet? 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