{"id":18302,"date":"2020-04-01T18:35:08","date_gmt":"2020-04-01T16:35:08","guid":{"rendered":"https:\/\/www.travel-insight.fr\/designing-and-promoting-a-trip-with-an-influencer\/"},"modified":"2020-04-01T18:35:08","modified_gmt":"2020-04-01T16:35:08","slug":"designing-and-promoting-a-trip-with-an-influencer","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/designing-and-promoting-a-trip-with-an-influencer\/","title":{"rendered":"Designing and promoting a trip with an influencer"},"content":{"rendered":"

The Case of Morgane Trussardi (aka <\/u><\/strong>Little Gypsy<\/strong><\/a>), travel influencer, and Barbara Roussel of the agency <\/u><\/strong>Voyages Couture<\/strong><\/a><\/p>\n

Travel influencers<\/a> have prescription power.
\nWhile they can report on destinations and inspire their audience to visit them, they also have direct contact and, by definition, the power to influence tens of thousands of people on a daily basis.
\nWhile agencies have long been wary of collaborating with this emerging profile, which could undermine their work as intermediaries between traveler and destination, more and more travel bloggers are now being sponsored by agencies to benefit from a spotlight.
\nOne agency has gone a step further in influencer collaboration, pioneering the concept, Voyages Couture, a Marseille-based bespoke travel agency launched the first subscriber trip for travel blogger Little Gypsy<\/a>‘s community in 2018.
\nInterview. <\/p>\n

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