{"id":18305,"date":"2019-04-30T17:33:44","date_gmt":"2019-04-30T15:33:44","guid":{"rendered":"https:\/\/www.travel-insight.fr\/how-do-you-launch-a-digital-travel-agency\/"},"modified":"2019-04-30T17:33:44","modified_gmt":"2019-04-30T15:33:44","slug":"how-do-you-launch-a-digital-travel-agency","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/how-do-you-launch-a-digital-travel-agency\/","title":{"rendered":"How do you launch a digital travel agency?"},"content":{"rendered":"

The purchasing process for a tourist stay has evolved with the digital revolution.
\nThis has empowered consumers.
\nIndeed, the abundance of information on the Internet increasingly encourages them to carry out research for their next trip themselves, directly online.
\nIn France, for example, 90% of these searches are carried out online, whether for transport, accommodation or local activities.
\nIt’s fair to say that we’re witnessing a digitization of the purchasing process.
\nConsequently, it seems essential for travel agencies to go digital in order to meet new consumer expectations and remain competitive in the sector.
\nA digital transformation includes the construction of a visual identity on the Internet, the creation of a website and also a coherent digital strategy.
\nBelow you’ll find all our advice to help you launch your travel agency on the digital market. <\/p>\n

\n

The importance of a visual identity for a travel company :<\/strong><\/h2>\n

First of all, let’s recall what an agency’s visual identity represents.
\nThe visual identity will enable a customer or prospect to identify the agency, and it will also enable the agency to convey its values. <\/p>\n

In other words, visual identity is the image that is conveyed through graphic communication codes.<\/p>\n

The logo<\/strong> is the main element of a company’s visual identity, at the heart of its brand image.
\nIt’s advisable to keep the logo simple, so that it’s easy to recognize and remember. Colors are<\/strong> also essential, as brands with a strong reputation are easily identifiable by their colors alone.
\nEach color has its own particular symbolism, which you need to pay close attention to.
\nThe third element of a visual identity is the graphic charter<\/strong>, a reference document containing rules for the use of graphic elements.
\nIt is the fundamental support for all communication.
\nAnd finally, the typography<\/strong> used must be legible and in keeping with the agency’s personality. <\/p>\n

\"\"<\/p>\n

 <\/p>\n

  For example, in the case of Evasions USA<\/a>, atravel agency specializing in the United States<\/a>, we naturally chose the Golden Gate Bridge, orange, the color of the desert, and blue, the symbolic color of the U.S. flag.
\nAnd when you see this logo, we hope you understand the choices?  <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Visual identity is important for attracting consumer interest and making a good impression. It must reflect the agency’s positioning, vision and activity.<\/strong> But visual identity should not be confused with brand identity, which is made up of name, values and price.<\/p>\n

Secondly, the visual identity must be easily recognizable and identifiable<\/strong> to customers, prospects and partners alike.
\nTo achieve this, it must be uniform and retain the same characteristics, whatever the distribution channel. When thinking about your visual identity, you need to ask yourself the right questions: What is my positioning?
\nWho is my target market?
\nWho are my competitors?
\nWhat values do I want to convey? <\/p>\n

It’s important to know that a visual identity has a lifespan of around 10 years, so it’s important to keep up with trends and, where necessary, update it.<\/p>\n

Having an attractive, coherent visual identity will play a major role in the success of an agency’s digitalization.
\nWith so many companies expanding into the digital arena, it’s essential to think carefully about your visual identity, to stand out from the competition. <\/p>\n

 <\/p>\n

Creating your travel agency’s website<\/strong><\/h2>\n

Another point not to be overlooked when launching a digital travel agency is the creation of a website.
\nFor this, you’ll need to set aside a budget in advance for reserving a domain name, or for any management by a webmaster.
\nThe domain name must be easy to spell, and we recommend using the name of your agency. <\/p>\n

Creating a website also requires careful thought about the interface, the sections to be proposed and the content.
\nIt goes without saying that we also advise you to use quality photos, a point we feel is essential to making a good first impression.
\nYou need to choose well-designed, high-resolution photos, and there are several royalty-free image banks like Unsplash and Pexels that can help. <\/p>\n

Next, you’ll need to choose between a showcase site and a merchant site.
\nThe showcase site will highlight offers and refer interested parties to the team of travel consultants.
\nThe merchant site, on the other hand, will enable direct online purchasing.
\nAt present, we can speak of the “web to store” phenomenon. The French are interested in the fact that they can search for information on the Internet, but still go on site to book their trip. <\/p>\n