{"id":18317,"date":"2019-07-04T09:30:57","date_gmt":"2019-07-04T07:30:57","guid":{"rendered":"https:\/\/www.travel-insight.fr\/social-networking-communication-trends-for-2019\/"},"modified":"2019-07-04T09:30:57","modified_gmt":"2019-07-04T07:30:57","slug":"social-networking-communication-trends-for-2019","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/social-networking-communication-trends-for-2019\/","title":{"rendered":"Social networking communication trends for 2019"},"content":{"rendered":"
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Now that we’re deep into 2019, we thought it would be interesting to analyze the trends of a year rich in new developments and features.
\nWith over 3.4 billion users worldwide, social networks are an increasingly indispensable communication tool for businesses, and one that continues to evolve with the emergence of new formats and new ways of engaging.
\nIn this article, find out what the 2019 trends are for Community Management in the travel world. <\/span><\/i><\/p>\n

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Social networks to focus on in 2019<\/b><\/p>\n

Thanks to their<\/span> growing number of users<\/span><\/a>Social networks have become an essential part of a company’s communications strategy.
\nIn fact, an estimated 89% of companies will be investing a large part of their marketing budget in the use of social networks in the coming months.
\nHowever, to stand out from the competition, you need to know how to manage your presence and activities on social networks. <\/span><\/p>\n

In 2019, Facebook remains at the top of the social networks in terms of active users worldwide: 2.3 billion per month, including 44.8 million in France.
\nIt’s the most generalized platform, enabling you to target your audience in the finest possible way and find out their centers of interest. <\/span><\/p>\n<\/div>\n

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As for Instagram, a social network based on the instant publication of photos, it is used every month by 1 billion people, including 20.1 million in France.
\nIt is particularly popular in the travel, fashion and lifestyle sectors, and its content appeals to a young, hip audience.
\nThese are the two social media most favored by tourism players.
\nMeanwhile, the social medium Twitter is number 1 for everything to do with customer relations, with 335 million monthly active users worldwide, including 15.7 million in France.
\nIt is especially favored for spontaneous, event-driven communications.
\nTwitter users in particular use it to communicate and exchange with the brand.
\nThese platforms are particularly relevant for targeting 25-34 year-olds, while 18-24 year-olds tend to prefer Instagram and Twitter to Facebook. <\/span><\/p>\n<\/div>\n

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The ideal strategy is to be present and have regular, relevant activity on each of these social media.
\nMessaging applications are also growing steadily.
\nIn 2019, according to a Harris Interactive study, 66% of Internet users are active on these applications, up from 60% in 2018. <\/span><\/p>\n<\/div>\n

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Content to highlight on social networks in 2019<\/b><\/p>\n

While the text format is becoming less and less popular with the connected public, the use of photos and videos as part of a digital strategy is still growing.
\nThis is especially true for tourism players such as travel agencies, airlines and tour operators.
\nThis can be seen in the Facebook publications of Subocea<\/strong> and Nordiska<\/strong>. The Orl\u00e9ans tourist office<\/strong> also uses photos and videos in its strategy.
\nThe aim of these visual formats is to make web users want to go on a trip, and at the same time to order the services on offer.
\nAs a result, we’re seeing more and more inspirational content featuring paradisiacal landscapes, sunsets or aerial photos and videos taken by drone.
\nThis production and publication work can be carried out in-house, or by a partner. <\/span> collaboration with an influencer<\/span><\/a> to create unique, high-quality content.
\nIt will also help build audience trust. <\/span><\/p>\n<\/div>\n