{"id":18334,"date":"2020-11-09T10:48:18","date_gmt":"2020-11-09T09:48:18","guid":{"rendered":"https:\/\/www.travel-insight.fr\/influencer-marketing-the-leading-digital-lever-for-brand-awareness-and-sales\/"},"modified":"2020-11-09T10:48:18","modified_gmt":"2020-11-09T09:48:18","slug":"influencer-marketing-the-leading-digital-lever-for-brand-awareness-and-sales","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/influencer-marketing-the-leading-digital-lever-for-brand-awareness-and-sales\/","title":{"rendered":"Influencer marketing, the leading digital lever for brand awareness and sales"},"content":{"rendered":"

Influencers (n.m.):<\/strong> advocates who recommend a purchase, prescribers whose choices are binding on buyers, and opinion leaders who influence the perception of the offer.<\/p>\n

We prefer to call them content creators, or talents, as they have been at the heart of our campaigns at Travel-Insight<\/a> for several years now. Creators<\/strong>, because they are freelancers, entrepreneurs who produce photos, videos and speeches for qualified audiences, and talents<\/strong>, because it’s their tone, their digital and artistic identity that sets them apart.<\/p>\n

If they are at the heart of our digital communication campaigns, it’s for two main reasons.
\nThe first is that this is an area of investment that has emerged in recent years, alongside press relations, in advertisers’ communications and marketing budgets.
\nWe need to listen to our customers, brands, destinations and tourism players, to answer their questions and respond to their desire to invest in this new area of digital communication.
\nThe second reason why we are concentrating our efforts on this fast-growing marketing area is the results we are seeing. <\/p>\n

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In 4 years, we’ve worked with over 100 content creators, bloggers and social network professionals on assignments for destinations and tourism brands.<\/p>\n

In the Dominican Republic alone, 23 influencers went on mission for the destination, in groups or as individuals.
\nThe result?
\n12,340,619 people reached on social networks between 2017 and 2019.
\nDid you know that the 1pm news on TF1 attracts 6 million viewers? <\/p>\n

The majority of social network users are millenials, aged between 18 and 34.
\nThis raises the question of their purchasing power, and how private brands and budgets can convert them into buying decisions.
\nWhere public players will capitalize primarily on brand awareness, travel agencies, airlines, hoteliers or receptives want to see an impact on their sales.
\nIn 2018, we created a meeting between a travel agency and a content creator.
\nWe told you about this project in an article on Designing a trip with an influencer<\/a>.
\nA gamble that generated 100k euros in sales for the travel agency on an influencer marketing campaign. <\/p>\n

Influencer marketing therefore generates not only awareness, but also purchasing actions.<\/strong><\/h2>\n

Today, it’s no longer necessary to convince a brand to be present on social networks, its digital showcase<\/strong>, but influencers still often have an unprofessional and costly image.
\nYet the figures are in their favor. <\/p>\n

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Did you know that in France, 61%<\/strong> of consumers interact with an influencer at least once a day, and that 80%<\/strong> of consumers have already made a purchase following a recommendation from an influencer?(Source Rakuten Marketing). <\/em> <\/p>\n<\/blockquote>\n

The term “influencer”, often overused and with a questionable reputation, now hides a real profession that propels brands and products forward every day.
\nHave you never experienced the power of recommendation?
\nWouldn’t you, dear readers, prefer to rely on the opinion of someone close to you or an expert when choosing between several products or services?
\nIsn’t a word from outside a brand more credible than direct communication from the brand itself? <\/p>\n

The first advantage of influencer marketing is its power of recommendation, based on credibility and authenticity.
\nA campaign with influencers enables you to reach targets in a more intimate, more subtle way than traditional marketing.
\nIt’s not the brand that speaks, but a person with whom its community identifies.
\nA person who speaks in the first person singular and who has strong prescriptive power.
\nUsers are more aware of digital communication and see the tricks of the trade; they know that brands are present on social networks with a commercial objective.
\nUsers are therefore more receptive to commercial content produced by influencers, who also integrate it into a more personal and authentic universe, and choose the product or brand with which they associate themselves. <\/p>\n

INSTAGRAM, the number 1 tool for Influence marketing<\/strong><\/h2>\n

With 1 billion monthly users, and 64% between the ages of 18 and 34, the platform is the most sought-after by brands in all sectors, for this audience: the opinion leader on digital, with exponential purchasing power.
\nThis is a natural fit with our communication strategies: firstly, to make a brand or destination known (audience power), to make it loved (embodiment of assets and values), to make people act (to encourage them to join, interact, consume). <\/p>\n

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A publication shared by Agence Travel-Insight (@travelinsightfr)<\/a><\/a><\/p>\n<\/div>\n<\/blockquote>\n