{"id":18360,"date":"2019-05-04T19:18:58","date_gmt":"2019-05-04T17:18:58","guid":{"rendered":"https:\/\/www.travel-insight.fr\/infography-communication-for-a-travel-agency-or-tour-operator\/"},"modified":"2019-05-04T19:18:58","modified_gmt":"2019-05-04T17:18:58","slug":"infography-communication-for-a-travel-agency-or-tour-operator","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/infography-communication-for-a-travel-agency-or-tour-operator\/","title":{"rendered":"Infography: Communication for a travel agency or tour operator"},"content":{"rendered":"<p style=\"text-align: justify;\">To simplify your research and provide you with straightforward content for <a href=\"https:\/\/www.travel-insight.fr\/lancer-son-agence-de-voyage-digital\/\">your travel agency or tour operator communication<\/a>, we&#8217;ve decided to produce a summary in the form of an infographic with a little additional information for you to use without moderation!<\/p>\n<h2 style=\"text-align: justify;\"><strong>The importance of a visual identity for a travel company<\/strong><\/h2>\n<p style=\"text-align: justify;\">The visual identity will enable a customer or prospect to identify the agency.<br \/>\nIt will also enable the agency to convey its values.<br \/>\nIn other words, it&#8217;s the image that&#8217;s conveyed through graphic communication codes.<br \/>\nThese include logo, colors, typography and graphic charter.<br \/>\nThe aim is to arouse the consumer&#8217;s interest and make a good first impression, naturally to create visual seduction.    <\/p>\n<h2 style=\"text-align: justify;\"><strong>Creating your travel agency&#8217;s website<\/strong><\/h2>\n<p style=\"text-align: justify;\">Another point not to be overlooked when launching a digital travel agency is the creation of the website.<br \/>\nIt requires careful thought about the interface, the sections and the content that will be proposed.<br \/>\nWe advise you to choose beautiful, inspiring, high-resolution photos.<br \/>\nYou&#8217;ll then have to choose between a merchant site, such as the one <a href=\"https:\/\/www.speedmedia.fr\/\">Speedmedia<\/a> offers to sell tour operators&#8217; packaged products, or a showcase site, which is much more suited to tailor-made agencies.   <\/p>\n<h2 style=\"text-align: justify;\"><strong>Natural referencing to boost your traffic<\/strong><\/h2>\n<p style=\"text-align: justify;\">It&#8217;s also known as SEO (Search Engine Optimization).<br \/>\nIt&#8217;s important to understand how SEO works, as it will optimize the positioning of your <a href=\"https:\/\/www.travel-insight.fr\/nos-services\/developpement-site-web-applications-mobiles\/\">travel agency&#8217;s website<\/a> in search engine results.<br \/>\nThe aim is to generate more traffic and increase your agency&#8217;s visibility, while avoiding Google adwords budgets as much as possible.  <\/p>\n<h2 style=\"text-align: justify;\"><strong>Social networks to generate traffic and sales  <\/strong><\/h2>\n<p style=\"text-align: justify;\">It&#8217;s essential for a travel agency to be present on social networks and to manage them well.<br \/>\nFacebook, Twitter and Instagram represent communication platforms with enormous potential.<br \/>\nTheir management is called community management, which means creating relevant social accounts, moderating and responding to comments, establishing strategic intelligence and creating traffic and buzz for your website.  <\/p>\n<h2 style=\"text-align: justify;\"><strong>Work with a travel influencer to boost visibility and sales<\/strong><\/h2>\n<p style=\"text-align: justify;\">A travel influencer is a person who has gained notoriety (significant or highly targeted) through the web and social networks in particular.<br \/>\nThese are personalities who share their vision and travel experiences through blog posts, photos or videos. <strong> <a href=\"https:\/\/www.travel-insight.fr\/deal-influenceurs\/\">Collaborating with a travel influencer<\/a> can be a highly beneficial way of promoting a travel agency and enhancing its brand image among consumers<\/strong>.<br \/>\nThe agency will be able to reach the influencer&#8217;s community directly, publicize its offers and thus generate more sales.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>To simplify your research and provide you with straightforward content for your travel agency or tour operator communication, we&#8217;ve decided to produce a summary in the form of an infographic with a little additional information for you to use without moderation! The importance of a visual identity for a travel company The visual identity will&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/en\/infography-communication-for-a-travel-agency-or-tour-operator\/\">Continue reading <span class=\"screen-reader-text\">Infography: Communication for a travel agency or tour operator<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536,654,485,498],"tags":[770,548,628,682,493,492,629],"class_list":["post-18360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-news","category-social-networking","category-the-agency","category-web-app-en","tag-digital-communication","tag-influencer-en","tag-seo-search-engine-optimization","tag-social-networks","tag-tour-operator-en","tag-travel-agency","tag-website-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Communication for an agency or tour operator &#8211; 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