{"id":18365,"date":"2019-04-25T19:28:41","date_gmt":"2019-04-25T17:28:41","guid":{"rendered":"https:\/\/www.travel-insight.fr\/bringing-unknown-destinations-to-the-fore-with-influencers\/"},"modified":"2019-04-25T19:28:41","modified_gmt":"2019-04-25T17:28:41","slug":"bringing-unknown-destinations-to-the-fore-with-influencers","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/bringing-unknown-destinations-to-the-fore-with-influencers\/","title":{"rendered":"Bringing unknown destinations to the fore with influencers"},"content":{"rendered":"
Recently questioned by Quotidien du Tourisme about destinations (re)launched by influencers<\/a>, or how to make an unknown destination emerge with influencers, the editorial team took a look at travel bloggers who participate in the development of tourism. And what if we had noticed that new destinations (a little unusual) had recently emerged (in Africa, for example?), and this thanks to influencers who are a little adventurous, who promote them and show the way? <\/p>\n

If so, what are they?
\nAnd who are these trailblazing influencers?
\nIs there a new craze among travel agencies? <\/p>\n

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Reminder: what is an influencer?<\/h2>\n
First of all, an influencer is intrinsically inspiring.
\nAn influencer’s job is either to talk about a destination that’s been seen and reviewed, but in a different way, often off the beaten track, or to talk, as in this case (Pakistan), about a destination that’s completely unknown.
\nThe interest in this type of collaboration is twofold: for the destination, to be known in a new light (or not), and for the influencer to provide inspiring content that makes you want to explore it. <\/div>\n
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