{"id":18393,"date":"2021-05-07T14:41:11","date_gmt":"2021-05-07T12:41:11","guid":{"rendered":"https:\/\/www.travel-insight.fr\/vendee-tourisme-how-does-the-destination-plan-to-promote-itself-in-2021\/"},"modified":"2021-05-07T14:41:11","modified_gmt":"2021-05-07T12:41:11","slug":"vendee-tourisme-how-does-the-destination-plan-to-promote-itself-in-2021","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/vendee-tourisme-how-does-the-destination-plan-to-promote-itself-in-2021\/","title":{"rendered":"Vend\u00e9e Tourisme: How does the destination plan to promote itself in 2021?"},"content":{"rendered":"

This year, more than ever, it’s important to communicate.
\nAnd Vend\u00e9e Tourisme<\/a> has understood this. <\/p>\n

Last summer, we saw a certain homogeneity in the communication of French destinations, and in this interview we’ll look at the strategy adapted by Vend\u00e9e Tourisme to stand out throughout 2021.<\/p>\n

Located in the Pays de la Loire region of France, the Vend\u00e9e is a department with many assets: a rich cultural and natural heritage, and activities to suit everyone in every season.
\nWhat are you doing to raise the profile of this superb destination? <\/p>\n

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Meet Karen Alletru, Director of Tourism at Vend\u00e9e Expansion.<\/em><\/p>\n

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1 – Could you briefly describe yourself and Vend\u00e9e Tourisme’s mission?<\/h4>\n

Tourism is a major activity in the Vend\u00e9e.
\nThe leading tourist department on the Atlantic seaboard in terms of the number of beds, Vend\u00e9e is also one of France’s top 5 tourist destinations.
\nAs Director of Vend\u00e9e Tourisme since 2016, I work closely with Vend\u00e9e tourism professionals to develop a strategy for promoting tourism in a department that attracts over 5 million visitors every year. <\/p>\n

Our mission is to promote the Vend\u00e9e as a destination in France and abroad, to support the marketing of tourism products, and to provide assistance to tourism professionals.
\nWe fulfill this mission through a wide range of actions, from providing professionals with online reservation software, to distributing tourism brochures and implementing national communication campaigns (TV, digital, metro, etc.). <\/p>\n

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2 – Are you positive about the upturn in tourism in 2021?
\nHow does the Vend\u00e9e stand out from its competitors? <\/h4>\n

Optimism is essential!
\nI’m positive because the French are expressing a vital need to get away.
\nSince Emmanuel Macron’s announcements on progressive deconfinement, bookings are taking off in the Vend\u00e9e!
\nSince May1<\/sup>, visits to our website have soared, with a 50% increase in daily sessions.
\nThis new calendar is finally enabling the French to plan their future vacations. <\/p>\n

I think that the Vend\u00e9e offers all the advantages that customers are looking for today: wide open spaces, 276 km of coastline, including 140 km of fine sandy beaches, a mild, sunny climate, a wide range of accommodation on the coast and in the countryside (g\u00eetes and villas, campsites, hotels…), outdoor activities and tourist sites for the whole family…<\/p>\n

In today’s quest for happiness and well-being, the most important thing is to refocus on the essentials.
\nThe Vend\u00e9e is a timeless destination, reassuring, authentic and a change of scenery, thanks to the diversity of its landscapes. <\/p>\n

That’s the whole point of the “Revivre l’essentiel” 2021 promotional campaign we launched on May 3.
\nOur aim was to be ready to communicate and bounce back as soon as possible. <\/p>\n

This Tendance printemps-\u00e9t\u00e9 2021 en Vend\u00e9e campaign targets the general public, the press, tourism professionals and influencers (digital signage in May in 16 towns in the Vend\u00e9e and the Grand Ouest, metro in Paris in June, ELLE, Paris Match, sponsored campaigns on social networks, Vend\u00e9e Vlogs…).
\nWe want to attract French tourists, and more specifically local customers, for spring weekends and summer vacations.
\nAfter the summer season, Vend\u00e9e Tourisme will be launching a new autumn-winter Trends in Vend\u00e9e campaign. <\/p>\n

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3 – You set up the “Vend\u00e9e Vlogs”, can you tell us about this project?<\/h4>\n