{"id":18493,"date":"2021-10-22T14:27:40","date_gmt":"2021-10-22T12:27:40","guid":{"rendered":"https:\/\/www.travel-insight.fr\/how-can-the-beauty-of-a-french-destination-be-promoted-and-enhancedthe-example-of-sologne\/"},"modified":"2021-10-22T14:27:40","modified_gmt":"2021-10-22T12:27:40","slug":"how-can-the-beauty-of-a-french-destination-be-promoted-and-enhancedthe-example-of-sologne","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/how-can-the-beauty-of-a-french-destination-be-promoted-and-enhancedthe-example-of-sologne\/","title":{"rendered":"How can the beauty of a French destination be promoted and enhanced?\nThe example of Sologne"},"content":{"rendered":"

Sologne is a natural region of France, 2 hours from Paris.
\nIt’s the perfect place to enjoy authentic experiences.
\nThere’s so much to discover in Sologne, from cultural visits to nature hikes and Sologne delicacies.
\nHow do you promote all the tourist attractions this destination has to offer?
\nWhat levers can we use? <\/p>\n

Meet Marion Rouillat, Sologne Tourisme Project Manager<\/p>\n

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1 – Can you tell us a little about yourself and Sologne Tourisme’s mission?<\/h4>\n

\"\"I’m Marion Rouillat, Sologne Project Manager.
\nI’m in charge of the Sologne brand: coordination of tourism players, internal and external communication, and coordination of the network of brand ambassadors. <\/p>\n

The Sologne brand is a tourism brand designed to raise the profile of our beautiful region.
\nThe Sologne region spans 3 d\u00e9partements.
\nThe Brand enables us to coordinate all tourism stakeholders, even if they are not located in the same d\u00e9partement, and thus to break away from administrative boundaries. <\/p>\n

The brand is there to raise awareness of the Sologne region and increase its reputation through communication initiatives, but also to support ambassadors (networking, qualification of the offer, training, etc.).<\/p>\n

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2 – How was the summer season for the destination?<\/h4>\n

\"\"We don’t yet have the official figures, as they have to be pooled across the 3 d\u00e9partements.
\nBut according to the Tourist Offices I speak to regularly on the phone, the summer season got off to a rocky start, but remains very positive overall, with figures higher than 2019. <\/p>\n

We have mainly benefited from French customers looking for a “nature” break during the summer.<\/p>\n

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3 – You’ve chosen to create 2 generalist videos. What are their objectives and targets?<\/h4>\n
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A publication shared by Sologne Tourisme (@sologne_tourisme)<\/a><\/p>\n<\/div>\n<\/blockquote>\n