{"id":18518,"date":"2021-07-30T18:14:34","date_gmt":"2021-07-30T16:14:34","guid":{"rendered":"https:\/\/www.travel-insight.fr\/social-media-news-for-the-summer\/"},"modified":"2021-07-30T18:14:34","modified_gmt":"2021-07-30T16:14:34","slug":"social-media-news-for-the-summer","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/social-media-news-for-the-summer\/","title":{"rendered":"Social Media news for the summer"},"content":{"rendered":"

It’s time to take stock of this summer’s Social Media news.
\nOver the past few weeks, we’ve seen a number of exciting updates appear on the web.
\nDon’t waste any more time, we’re sharing all these discoveries with you in our article.
\nWe promise it’ll be worth your while, even on the beach with a cocktail in hand. <\/p>\n

\n

TIKTOK<\/h4>\n

\"\"<\/p>\n

Let’s start by talking about the social network that’s been booming since containment: TikTok.
\nWith 11 million active users in 2020, it’s THE reference for short videos. <\/p>\n

The network recently launched Spark Ads, a tool enabling brands to sponsor influencer content directly.
\nAfter contacting the creators, they can then agree on an affiliation.
\nThe aim is to be able to sponsor videos in a transparent way, i.e. amplify the visibility of content already created, and consequently develop the brand’s presence on TikTok. <\/p>\n

In addition, TikTok videos can now reach a maximum length of 3 minutes for many users, and this feature will be rolled out to the whole community in the coming weeks.
\nYou’ll be notified when this is possible. <\/p>\n

INSTAGRAM<\/h4>\n

Instagram, the network with 500 million active users, also has a few useful new features.
\nFirst and foremost, it’s finally possible to publish photos and videos from a computer.
\nNo need to waste time sending each other files, this long-awaited feature makes life easier! <\/p>\n

\"\"<\/p>\n

Haven’t tried it yet?
\nSimply log in to your account on your computer and click on the new “+” icon in the top right-hand corner.
\nAll you have to do is select your photo or video and publish it to the social network. <\/p>\n

It is also now possible to save Stories as drafts.
\nUsers will therefore no longer need to save their Stories in their film or go through other apps.
\nOf course, you’ll be able to use all the platform’s tools: add text, graphics, GIFS, buttons (poll, emoji bar, quiz…).
\nHowever, don’t forget that these drafts will only be available for 7 days before they are deleted. <\/p>\n

To compete with TikTok, Instagram has also increased the duration of Reels to 1 minute for all users.
\nThis will enable content creators present on TikTok to also upload their content of less than a minute on Instagram. <\/p>\n

YOUTUBE<\/h4>\n

\"\"The big news of summer 2021: Youtube Shorts have been available in France since July 14!
\nIf you haven’t heard of them yet, this new format aims to compete with TikTok and Instagram Reels with short videos (60 seconds maximum).
\nServices are similar to TikTok: countdown timer, speed control, extensive music catalog….
\nThese videos will be directly visible from the social network’s home page. <\/p>\n

A little extra: Google will enable creators to use a “remix” function that will allow them to insert sound from YouTube videos.<\/p>\n

Please note, however, that if you use music from Universal Music Group, Sony Music Entertainment, Sony Music Publishing or Warner Music Group, you will be limited to 15 seconds of video.<\/p>\n