Today, social networks and influence are playing an increasingly central role in marketing decisions. Travel-Insight today invites you to discover the 10 influencer marketing trends for 2023, so you can set up high-performance, creative campaigns for your brand! <\/p>\n\n
1 – Legislation and framework: more responsible and transparent influencer marketing<\/strong><\/p>\n\n Transparency and compliance with advertising rules are now essential in the world of influence.\nIn the wake of the 2022 debates, the influencer industry is organizing itself to ensure maximum transparency for consumers, with the creation of theARPP<\/a> ‘s “Certificat de l’Influence Responsable” and the SCRP<\/a>‘s “Charte de la Relation Influenceurs”.\nAll players in the value chain must commit to ensuring that this transparency continues: brands, agencies, platforms and influencers. <\/p>\n\n Influencer transparency is set to improve in 2023, as on Thursday March 30, 2023, the French National Assembly passed a bill aimed at combating influencer scams and abuses on social networks.\nThis law introduces the obligation to display an informative banner during all promotions carried out by influencers, in order to be as transparent as possible with web users. <\/p>\n\n 2 – Maximum influence and the development of the creator economy<\/strong><\/p>\n\n Brands can no longer do without the important buying and advice influence that influencers can have on their communities.\nInfluencers are now an essential part of the influence economy: product placement, co-production, special ranges, branded products, etc.\nInfluencers are now fully involved in product development, not just content creation. <\/p>\n\n They are also becoming less brand-dependent as they create their own businesses, monetize and open up to the NFT market. <\/p>\n\n In the case of a creative collaboration, we have the example of influencer Little Gypsy<\/a>, who had the opportunity to co-create trips to Canada with travel agency Voyages Couture.\nThe concept: the influencer co-designed the trip, communicated about it to her community, then took part in the trip.\nThe travel agency then marketed the trip for several years. <\/p>\n\n This operation enabled the brand and the influencer to increase their visibility, multiply the spin-offs and mutually enhance their image. <\/p>\n\n Another example is content creator Bruno Maltor, who has created “P\u00e9riples<\/a>“, his own brand of eco-responsible clothing and accessories.<\/p>\n\n