{"id":18594,"date":"2023-03-23T17:25:14","date_gmt":"2023-03-23T16:25:14","guid":{"rendered":"https:\/\/www.travel-insight.fr\/getting-started-on-tiktok-the-must-have-platform-of-2023\/"},"modified":"2024-09-02T16:21:52","modified_gmt":"2024-09-02T14:21:52","slug":"getting-started-on-tiktok-the-must-have-platform-of-2023","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/getting-started-on-tiktok-the-must-have-platform-of-2023\/","title":{"rendered":"Getting started on TikTok: the must-have platform of 2023"},"content":{"rendered":"\n

<\/p>\n\n

Today, TikTok is becoming an essential social network for reaching a new target, distinguishing yourself from the competition, and developing your messages and image.\nWith the ultra-fast emergence of the platform, many players have yet to establish themselves on it.\nA unique opportunity for your organization to stand out from your competitors! <\/p>\n\n

TikTok, the most downloaded platform in 2022<\/strong><\/h2>\n\n
\"\"
The TikTok platform<\/figcaption><\/figure>\n

TikTok is a platform with particularly innovative creative proposals.\nWith its short formats, original editing and, above all, the strength of its algorithm, TikTok has become one of the world’s leading social media platforms.\nTikTok is the fastest-growing social media platform in the world, and its data prove it.\nTikTok exceeded 1.7 billion active users at the end of 2022. The amount of time spent on the app is impressive: there are 200 million hours spent on the app per day, compared with “barely” 20 million hours spent watching Reals on Instagram, its big competitor.<\/p>\n\n

TikTok requires great reactivity: new uses and codes change very quickly, with a very powerful algorithm and new features as explained in our article here . <\/a>\nTikTok was the most downloaded application in 2022, which only reinforces its importance for establishing good communication.\nWhat’s more, 63% of 16-25 year-olds say they spend at least 1 hour a day on TikTok, and 7% more than 5 hours a day. <\/p>\n\n

Today, this platform appears to be indispensable for distinguishing itself from the competition, as young people use it as a search engine for future purchases or to discover destinations for their next trip. <\/p>\n\n

According to a study conducted by Walnut Unlimited, 77% of the platform’s users say it inspired them to choose a destination or purchase a travel-related product.\nEqually, 49% have booked a trip or purchased a product after being inspired by content seen on the social network. <\/p>\n\n

Why set up on the TikTok platform?<\/strong><\/h2>\n\n

If you want to diversify and rejuvenate your target audience, TikTok is the perfect platform for you!\nIn fact, the majority of TikTok users are from generations Y and Z. <\/p>\n\n

TikTok in a few figures :<\/p>\n\n

– 9 million daily users in France<\/p>\n\n

– 14.5 million monthly active users, 3 times more than in 2020<\/p>\n\n

– 3.4 million daily users are between 15 and 24 years old<\/p>\n\n

– 56% of users are women<\/p>\n\n

– Between 2021 and 2022, TikTok’s annual sales will increase 11.4-fold.<\/p>\n\n

Best practices on the platform<\/strong><\/h2>\n\n

TikTok is a platform where creativity and diversity of content are the order of the day.\nHowever, there are a few basic rules to follow if you want your content to perform well! <\/p>\n\n

1: Have a publishing rhythm<\/h3>\n\n

As with other platforms, it’s important to publish regularly.\nNot only does it help you establish a lasting presence on the social network, it also allows you to set up meetings with your community, who will regularly consult your latest posts. <\/p>\n\n

2: Create content specific to TikTok<\/h3>\n\n

TikTok’s algorithm is sensitive, and prefers videos whose content has been specially designed for the platform rather than mobilized on several networks at the same time.\nThis takes more time to produce, of course, but performance is all the better for it! <\/p>\n\n

3: Only one subject per video<\/h3>\n\n

User attention spans are very short.\nIn fact, we generally note no more than 2 seconds of attention per user.\nSo you need to grab their attention quickly, and get to the essential information.\nSo it’s better to deal with a single concept and talk about a single location in a video, rather than trying to make all-encompassing videos. <\/p>\n\n

4: Mobilizing Trends<\/h3>\n\n

This is the strength of TikTok and its algorithm: the mobilization of Trends by users from all over the world, who respond to each other from video to video.\nAdapt them to your content, and the algorithm will be all the happier for it! <\/p>\n\n

5: Identify your content<\/h3>\n\n

Create your hashtag and indicate your geolocation to make it easier for your content to appear in other people’s feeds.<\/p>\n\n

6: Involve Internet users<\/h3>\n\n

Whether it’s mobilizing the content produced by Internet users on your account, or helping them to escape through your content, they need to be able to project themselves.\nYour content needs to make them feel emotion and sensations.\nThe aim is to make them want to experience what you’re showing them.\nHighlight your destination’s heritage, crafts, landscapes and culture.\nAlso, avoid institutional content, which users consider too formal and cold for TikTok. <\/p>\n\n

Performance with TikTok<\/strong><\/h2>\n\n

TikTok’s high-powered algorithm gives special visibility to the players on the platform.\nThis means that the publication of a video can elevate accounts of complete strangers to the rank of accounts with millions of subscribers. <\/p>\n\n

Travel-Insight advises its customers to adopt this high-performance platform as part of their communication strategy.\nWith new creative possibilities, increased visibility, different messages and targets, this social network offers many advantages. TikTok needs to become a more prominent communication tool in tourist destinations’ marketing strategies, given its high popularity and conversion power with customers. Thanks to the exponential growth of its community, the platform’s strike force continues to expand.\nLong categorized as an app for teenagers, Millennials are now using it in ever greater numbers. Today, it’s more than just a social network.\nIn fact, it’s a veritable search engine.\nGen Z no longer uses the traditional Google and other search engines to find information, inspiration or potential purchases.\nIn the USA, TikTok offers stores directly on the network, transforming it into a shopping platform. <\/p>\n\n

To ensure the best possible performance, we advise you to start using the TikTok platform right away.<\/p>\n\n

\"\"
TikTok, the must-have platform of the year<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Today, TikTok is becoming an essential social network for reaching a new target, distinguishing yourself from the competition, and developing your messages and image. With the ultra-fast emergence of the platform, many players have yet to establish themselves on it. A unique opportunity for your organization to stand out from your competitors! TikTok, the most… Continue reading Getting started on TikTok: the must-have platform of 2023<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[654],"tags":[682],"class_list":["post-18594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networking","tag-social-networks","entry"],"acf":[],"yoast_head":"\nGetting started on TikTok: the must-have platform of 2023 – Travel Insight<\/title>\n<meta name=\"description\" content=\"TikTok is the must-have platform of 2023, and we invite you to get started if you haven't already!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Il nous envoie d\u2019ailleurs un gif chaque jour, sur sa deuxi\u00e8me passion : la bonne table.","sameAs":["https:\/\/www.travel-insight.fr\/","https:\/\/www.linkedin.com\/in\/stanislaslucien\/","https:\/\/x.com\/https:\/\/twitter.com\/lustanislas?lang=fr"],"url":"https:\/\/www.travel-insight.fr\/en\/author\/admin\/"}]}},"featured_image_src":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/03\/ARTICLE-2-600x400.jpg","featured_image_src_square":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/03\/ARTICLE-2-600x600.jpg","author_info":{"display_name":"Stanislas Lucien","author_link":"https:\/\/www.travel-insight.fr\/en\/author\/admin\/"},"jetpack_featured_media_url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/03\/ARTICLE-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts\/18594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/comments?post=18594"}],"version-history":[{"count":1,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts\/18594\/revisions"}],"predecessor-version":[{"id":18596,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts\/18594\/revisions\/18596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media\/15552"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media?parent=18594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/categories?post=18594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/tags?post=18594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}