Ludivine Mercier Gaudissard, currently Associate General Manager of Exuma Paris, has been passionate about travel and customer relations for over 20 years.\nEmployed by Gr Tourisme since graduating from my BTS, I took over the management of the company in 2016.\nExuma has over 30 years’ experience in the field.\nThe pillars of our brand are: Excellence, experience and exception materialized by the human and the customer relationship at the center of our priorities, a sharp knowledge of the destinations proposed to our customers in order to create immersive, striking and unique trips and experiences for them.\nOur mission is to be a creator of emotions, a sculptor of memories, a producer of fulfilled dreams. <\/p>\n\n 2- What motivated you to change your brand from GR Tourisme to Exuma?<\/strong><\/p>\n\n The Covid period brought us to the realization that we needed to communicate a little more to keep in touch with our customers during the containment period.\nWe began by stammering a little ourselves, but in a very home-made way, by feeding our social networks, but without much effect in the end.\nThe recovery was swift and led us to the realization that our communications were not in line with our positioning and our customers.\nIt was important to put energy into the image we were conveying.\nWe’re in an era where expertise and human relations are no longer enough to win over customers and grow.\nIn my opinion, marketing is just as important if we want to make headway in our constantly evolving sector. <\/p>\n\n 3- Why did you choose to work with Travel-Insight for this rebranding and the launch of Exuma in the press and on social networks? <\/strong><\/p>\n\n Communication is a profession.\nWe tried on our own, but to no avail.\nWe needed the right person to understand, accompany and support our project.\nTravel insight was the right match.\nWe had to take a new direction, in line with our vision.\nBranding was essential.\nThe travel agency suffers from an outdated image.\nThe Travel Insight team helped us through the difficult process of reworking our image and changing our name, to convey our new identity and embody our renewal.\nThe new luxury experiential travel model of tomorrow. <\/p>\n\n 4- Can you explain why you chose Exuma? <\/strong> For this new name, I didn’t want to stick to current naming trends.\nI was looking for a name that speaks to the “why”.\nOur challenge was to successfully convey this new name to our customers too.\nWe’re not starting from scratch, we have a large existing portfolio.\nThe name had to be original, define us and inspire travel. <\/p>\n\n Behind this name, evocative of the island of the Bahamas, lies our desire to convey the essence of the agency: distilling Ex-motion.\nWith this new identity, we fully reassert our founding pillars – Excellence, Experience, Exception.\nExuma inspires prestige, confidentiality and exclusivity. <\/p>\n\n 5- Do you have any other news\/projects to share with us? <\/strong><\/p>\n\n To round off this spirit of renewal, Exuma has moved to an exceptional location at 73 rue de Courcelles, in the 8th arrondissement of Paris.\nWe’ve moved from the boutique to a sumptuous Haussmann apartment, where we receive our customers by appointment to create a climate of closeness and intimacy. <\/p>\n\n In terms of news, as part of a long-standing collaboration with expedition cruise company Ponant, Exuma will be exhibiting alongside them at the Salon du Voyage Insolite on March 10, 11 and 12 at the Cirque d’Hiver Bouglione.<\/p>\n\n We have set ourselves the goal of becoming one of the TOP 5 luxury travel agencies in Paris by 2025.\nWe will continue to work on service excellence.\nAlongside Travel Insight, we’ll be stepping up our communication initiatives, by getting more leads on the web through social networks and search engine optimization.\nWe believe in growth through phygital luxury. <\/p>\n\n![\"\"](\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/03\/TravelInsightReportAgenceExumaBureauxPortraits©JulesDESPRETZ-14-1024x683.jpg\")
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