{"id":18610,"date":"2023-02-06T12:57:09","date_gmt":"2023-02-06T11:57:09","guid":{"rendered":"https:\/\/www.travel-insight.fr\/interview-la-riviera-des-iles-de-guadeloupe\/"},"modified":"2024-09-02T16:22:02","modified_gmt":"2024-09-02T14:22:02","slug":"interview-la-riviera-des-iles-de-guadeloupe","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/interview-la-riviera-des-iles-de-guadeloupe\/","title":{"rendered":"Interview La Riviera des \u00celes de Guadeloupe"},"content":{"rendered":"\n<p>How do you stand out as a territory in a competitive landscape like the Caribbean?<\/p>\n\n<p class=\"justification_texte\">La Riviera des \u00eeles de Guadeloupe is an alliance of 4 communes in the south of Grande Terre, making up the No. 1 tourist area on the Guadeloupe islands.\nFrom Gosier to La D\u00e9sirade, via Sainte-Anne and Saint-Fran\u00e7ois, the Riviera des \u00celes de Guadeloupe is a wonderful territory for experiences.\nThe territory&#8217;s beaches (Dacha, Raisins Clairs, Bois Jolan, plage \u00e0 fifi to name but a few) line most of the coastline facing the Caribbean Sea, protected by the lagoon.  <\/p>\n\n<p>Remarkable or protected natural sites abound throughout the region: Pointe des Ch\u00e2teaux, Ilet Gosier, Petite Terre islands, Grands Fonds, D\u00e9sirade Geological Reserve&#8230;<\/p>\n\n<p>How do you stand out as a territory in a competitive landscape like the Caribbean?<\/p>\n\n<p>Today we meet Priscillia Wachter, General Manager of the Riviera des Iles de Guadeloupe.<\/p>\n\n<p class=\"has-normal-font-size\"><strong>1- Could you briefly introduce yourself and the mission of the Guadeloupe Islands Riviera Tourist Office?<\/strong> <\/p>\n\n<p class=\"justification_texte\">A 34-year-old Guadeloupean, I&#8217;ve been Director of the Riviera des \u00celes de Guadeloupe Intercommunal Tourist Office since 2021.\nWith a background in Communications and Marketing, and a passion for travel, during my Master&#8217;s degree I specialized in territorial development, with a view to working in the tourism industry.\nWe&#8217;re a team of 11 people, divided between administration, HR and accounting, production, customer relationship management, classification of meubl\u00e9s de tourisme and quality and communication.  <\/p>\n\n<p class=\"justification_texte\">The mission of the Guadeloupe Riviera des \u00celes Tourist Office is to promote the Guadeloupe Riviera des \u00celes destination.\nThe Riviera des \u00celes de Guadeloupe destination is an alliance of 4 Guadeloupe communes located in the Grande Terre area: Gosier, Saint-Anne, Saint-Fran\u00e7ois and D\u00e9sirade.\nOur main mission is to welcome and inform visitors, and to promote the region&#8217;s natural, cultural, heritage and gastronomic assets.  <\/p>\n\n<p class=\"has-normal-font-size\"><strong>2- Who are your main customers and targets?<\/strong><\/p>\n\n<p class=\"justification_texte\">Our main targets are, of course, visitors to Guadeloupe, but we also make it a point of honor to enable our local residents to rediscover their territory.<\/p>\n\n<p class=\"has-normal-font-size\"><strong>3- What is the region&#8217;s identity?\nWhat are its assets? <\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-1024x682.jpg\" alt=\"\" class=\"wp-image-7225\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-1024x682.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-768x512.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-1536x1023.jpg 1536w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-2048x1364.jpg 2048w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-600x400.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/anse_du_souffleur_desirade_guadeloupe_28437_aurelien_brusini-1-1568x1045.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Anse du Souffleur, La D\u00e9sirade, Riviera des \u00celes de Guadeloupe<\/figcaption><\/figure>\n<p class=\"justification_texte\">From Gosier to D\u00e9sirade, via Saint-Fran\u00e7ois and Sainte-Anne, La Riviera des \u00eeles de Guadeloupe is :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>  62 km of coastline,<\/li>\n\n\n\n<li>  3 islands,<\/li>\n\n\n\n<li>  2 marinas,<\/li>\n\n\n\n<li>  over 30 sports and leisure activities,<\/li>\n\n\n\n<li>  80 professionals at the service of our visitors,<\/li>\n\n\n\n<li>  3 watersports centers (the communes of Gosier, Saint-Anne and Saint-Fran\u00e7ois are certified by France Station Nautique)<\/li>\n\n\n\n<li>  1 port<br\/><br\/><\/li>\n<\/ul>\n\n<p class=\"justification_texte\">But it&#8217;s also a culture, traditions, landscapes, natural and historical heritage that deserve to be discovered or rediscovered.<\/p>\n\n<p class=\"has-normal-font-size\"><strong>4- In October, you organized a press trip and a blogtrip.<\/strong><br\/><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2022-11-08-at-18.28.21-768x1024.jpeg\" alt=\"\" class=\"wp-image-7199\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2022-11-08-at-18.28.21-768x1024.jpeg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2022-11-08-at-18.28.21-225x300.jpeg 225w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2022-11-08-at-18.28.21-1152x1536.jpeg 1152w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2022-11-08-at-18.28.21.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<p class=\"justification_texte\">During the press trip, 6 journalists discovered the Riviera des \u00celes de Guadeloupe.<br\/><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>20 articles <\/strong>published<\/li>\n\n\n\n<li><strong>Nearly 27 million<\/strong> contacts reached<\/li>\n<\/ul>\n\n<p class=\"justification_texte\">Concerning the blogtrip 5 Lifestyle and travel influencers went on a trip to promote the destination.\nThey all have great communities on Instagram and helped spread the word about the destination. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>3,396,773<\/strong> people reached in total<\/li>\n\n\n\n<li><strong>84,542<\/strong> interactions generated on bloggers&#8217; posts<\/li>\n\n\n\n<li>All stories and posts have been viewed more than <strong>3,581,802<\/strong> times<\/li>\n\n\n\n<li><strong>3,344 clicks<\/strong> on links and stickers published in stories on partner sites<\/li>\n<\/ul>\n\n<p class=\"has-normal-font-size\"><strong>5- Why did you choose to work with Travel-Insight for your communications?  <\/strong><\/p>\n\n<p class=\"justification_texte\">Travel insight, a communications agency specializing in the tourism industry, has demonstrated over the last few years its ability to accompany and propel destinations in their ascension.\nThanks to the wide range of tourism players the agency supports today, we are able to take a 360\u00b0 view of the actions required to develop the brand awareness of this young destination, the Riviera des \u00eeles de Guadeloupe.\nThe recent press trips and blogtrips we developed with the agency are a fine example of this.  <\/p>\n\n<p class=\"has-normal-font-size\"><strong>6- Do you have any future projects to share with us?<\/strong><\/p>\n\n<p class=\"justification_texte\">La Riviera des Iles de Guadeloupe is a very young office, so we have a number of projects to build and strengthen the structure.\nThis includes a project to completely overhaul all our reception offices.\nOur aim is to have reception areas that are adapted to the new ways in which our visitors behave: more dynamic, more interactive.  <\/p>\n\n<p class=\"has-normal-font-size\"><strong>7- What message would you like to convey to tourism professionals?<\/strong><\/p>\n\n<p class=\"justification_texte\">Having just emerged from two years of covid crisis, this period has highlighted the resilience of the tourism industry, and more specifically of its players.\nOn the strength of this learning and newfound strength, 2023 is now a year of reinvention and adaptation. We need to listen to the expectations of our visitors, and provide them with offers that match their desires for authenticity, escape, encounters, adventure and sustainability, while taking into account changes in our environment&#8230;.\nAnd we have to do it together!  <\/p>\n\n<p class=\"has-normal-font-size\"><strong>8 &#8211; The final word?<\/strong><\/p>\n\n<p class=\"justification_texte\">The Riviera des \u00eeles de Guadeloupe is an area rich in heritage and culture.\nMore than just a seaside resort with its countless magnificent white sandy beaches, the Riviera des \u00eeles de Guadeloupe is the ideal place for travelers in search of unusual experiences.\nJoin us on this new journey off the beaten track&#8230;and stay tuned, we&#8217;ve got some great surprises in store for you in the New Year.\nI also invite our Tour Operator partners who read this article to get in touch with us to discover our new offers in the region \ud83d\ude09   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you stand out as a territory in a competitive landscape like the Caribbean? La Riviera des \u00eeles de Guadeloupe is an alliance of 4 communes in the south of Grande Terre, making up the No. 1 tourist area on the Guadeloupe islands. From Gosier to La D\u00e9sirade, via Sainte-Anne and Saint-Fran\u00e7ois, the Riviera&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/en\/interview-la-riviera-des-iles-de-guadeloupe\/\">Continue reading <span class=\"screen-reader-text\">Interview La Riviera des \u00celes de Guadeloupe<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[553],"tags":[],"class_list":["post-18610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview La Riviera des \u00celes de Guadeloupe &#8211; Travel Insight<\/title>\n<meta name=\"description\" content=\"La Riviera des \u00eeles de Guadeloupe is an alliance of 4 communes that represent the 1st tourist territory of the Guadeloupe islands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/interview-la-riviera-des-iles-de-guadeloupe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview La Riviera des \u00celes de Guadeloupe\" \/>\n<meta property=\"og:description\" content=\"La Riviera des \u00eeles de Guadeloupe is an alliance of 4 communes that represent the 1st tourist territory of the Guadeloupe islands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/interview-la-riviera-des-iles-de-guadeloupe\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-06T11:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T14:22:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/02\/ARTICLES-2022-copie-8-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stanislas Lucien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lustanislas?lang=fr\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanislas Lucien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/interview-la-riviera-des-iles-de-guadeloupe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/interview-la-riviera-des-iles-de-guadeloupe\\\/\"},\"author\":{\"name\":\"Stanislas Lucien\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/person\\\/2eb584d7c26497ac1a033e25615bb12b\"},\"headline\":\"Interview La Riviera des \u00celes de Guadeloupe\",\"datePublished\":\"2023-02-06T11:57:09+00:00\",\"dateModified\":\"2024-09-02T14:22:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/interview-la-riviera-des-iles-de-guadeloupe\\\/\"},\"wordCount\":884,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/interview-la-riviera-des-iles-de-guadeloupe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/ARTICLES-2022-copie-8-1.jpg\",\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/interview-la-riviera-des-iles-de-guadeloupe\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/interview-la-riviera-des-iles-de-guadeloupe\\\/\",\"name\":\"Interview La Riviera des \u00celes de Guadeloupe &#8211; 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