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<\/figure>\nAs you know, there are over 26 million users of Instagram in France, according to M\u00e9diam\u00e9trie<\/em>, making it the most popular social network among 16-25 year-olds.\nSnapchat comes in second, closely followed by TikTok, the app that’s gaining more momentum by the day, since it was the most downloaded app during 2022.\nWhat’s more, 63% of 16-25 year-olds say they spend at least 1 hour a day on it, and 7% more than 5 hours a day.\nThis is a generation born into hyperconnectivity. <\/p>\n\n These applications are the 3 social networks on the podium of the most active among young people.\nFacebook, on the other hand, is no longer counted as one of the top networks among Generation Z. In France, Facebook has more than 40 million users, making it the leading social network for all ages, but according to Diplomeo<\/em>‘s survey, this position is maintained mainly by older users.\nIndeed, 76% of 16-18 year-olds say they are no longer active on the ancestral application since the emergence of competing networks, while 72% of 24-25 year-olds continue to use it.\nIn 2020, Mark Zuckerberg’s app lost 6% of its users, and was deleted by 12% of Generation Z users. A real downturn for this little gem, which had been revolutionary just a few years earlier. <\/p>\n\n As far as YouTube is concerned, over 40% of Generation Z members are active on the video platform.\nWith YouTube influencers increasingly present, the platform is gaining momentum and attracting the interest of many users due to its highly diversified content. <\/p>\n\n As the interests of the young people of 2012 are not the same as those of the young people of 2022, they use them mainly to chat with friends, get information, or simply to pass the time.\nSince the 2000s, members of Generation Z have felt the need to be in constant contact with those around them.\nAs a result, they spend hours logging on to their favorite social networks, sending messages, photos and videos. <\/p>\n <\/p>\n\n Social networking is not just for young people.<\/p>\n\n\n\n In 2016, Air France – KLM’s low-cost airline named Transavia, communicated in July the opening of a Snapchat account showing the behind-the-scenes of the company and sharing the good mood of employees during the vacation departure period.\nThis initiative on the part of Transavia was intended to encourage Gen Z to travel more with this particular airline, and get closer to its customers.\nAccording to Air Journal, Transavia claims to be the first airline to launch on social networks and target Generation Z. The campaign was a real success, given the buzz it generated throughout France. <\/p>\n<\/div><\/div>\n\n What’s more, screen addiction, and in particular social networking, is becoming an inescapable topic intimately linked to the use of Generation Z. Young people spend more than 3 hours a day on their favorite networks, including, as we saw earlier, Instagram, Snapchat and TikTok.<\/p>\n\n On the other hand, studies have shown that the new generation gets bored much more quickly than before, and needs to be constantly entertained.\nWe see this when we pass a teenager in the street glued to his or her screen. <\/p>\n\n As you can imagine, at the slightest sign of boredom, they prefer to jump on their phones and scroll through the news feeds.\n44% of them say they can’t do without social networking, even for a day.\nBorn with new technologies and the latest news in their hands, the new generation sees itself as completely addicted to networking. <\/p>\n\n According to a study carried out by Express VPN in collaboration with Pollfish on the impact of social networking on Generation Z, addiction to social networking sometimes takes its toll on some users.\nWhile they may be experts in the field, they are also victims of its negative effects.\nFor example, 90% of Gen Zers say that social networking has an impact on their self-esteem.\n93% say it affects their happiness, while 76% say it can lead to depression. <\/p>\n\n![\"\"](\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2022\/08\/GEN-Z_Infographie-514x1024.jpg\")
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