2020 was a year full of twists and turns in the face of the Covid-19 crisis, which turned our lives and our means of communication upside down.
\n2021 is now here, and we can say that the health crisis has given digital a boost. <\/p>\n
Indeed, we’ve seen GAFA’s share price soar, Zoom’s quintuple and, of course, the use of social networks explode. As a digital tourism communications agency, it’s our duty to take a step back and analyze the impact of the year 2020 for the coming months in terms of digital communications, in order to best guide our customers in their strategies.<\/p>\n Without further ado, here are the trends to position yourself on and keep an eye on in the new year:<\/p>\n Covid-19 played a decisive role in shaping the place of the influencer in our society.
\nLast June, we carried out a survey of a panel of 600 travelers and tourism professionals on theuse of social networks<\/a> by the French during the first period of confinement.
\nThe figures that emerged highlighted not only the importance of social networks in our personal lives today, but also their importance to the tourism industry. <\/p>\n
\n1. Influencers and brands: building lasting relationships<\/u><\/strong><\/h2>\n
\nThroughout the year, unlike traditional media, which saw their revenues plummet, influencers saw their status gain credibility by creating relevant content that responded perfectly to today’s social issues.
\nThey have become true information relays for their audiences, while continuing to entertain them.
\n Hugo D\u00e9crypte<\/a>, for example, relays the week’s news in 10-minute videos on his YouTube channel.
\nAnother striking example is our Government, which has created a campaign to raise awareness of barrier gestures, using the Youtube star EnjoyPhoenix<\/a> to reach a younger audience – one that doesn’t necessarily watch the news on TV, but rather on social networks. <\/p>\n